Google Shopping Policies

Welcome to the Google Shopping Policy Center.

Here you'll find all of the guidelines to submit your products to Google Shopping. To help you set up compliant product data feeds, we structured our policies into the following policy principles:

User Experience User Experience
Product listings should provide a positive experience to users.
Safety & Security Safety & Security
Product listings should be safe for all users.
Your Product Data Your Product Data
Product listings should be accurate and truthful.
Transparency & Privacy Transparency & Privacy
Product listings shouldn't violate users' trust or privacy.
Legal Legal
Product listings should comply with laws and regulations.
Google Google's brand
Product listings should be compatible with Google's brand decisions.

You can also find the policies for Google Shopping for Suppliers here, the policies for Merchant Promotions here, and the policies for Local Product Listing Ads here.