Onboarding guide

Upload a feed

After you've created and registered your feed, use it to upload your data.

Note: If you are submitting your items to a particular target country for the first time, it may take up to three business days for your items to be reviewed. To prevent delays, make sure that your feed conforms to the products feed specifications and the Shopping Ads Policies. Learn more about our product status definitions.

Before you begin

Keep in mind that if you submit your items for the first time to a particular target country, it may take up to three business days for your items to be reviewed. If you submit a feed for a beta target country, it may take significantly longer for your items to be reviewed. Learn more about beta target countries

To minimise delays, ensure that your product data conforms to the products feed specifications and the Shopping ads Policies

If you're not sure about the status of your products after an upload, you can learn more about our product status definitions.

Upload options

If you're new to Merchant Center, a manual upload is a simple way to get started.

Note: If you're submitting a compressed file, your file must be under 4 GB. If your file is larger than 4 GB, split your file into multiple smaller files before uploading.

When uploading your data feed to Merchant Center, you have 4 upload options. Once you have uploaded a data feed, you may also create a schedule to update your feed automatically.

Direct upload (files under 4 GB in size)
  1. Sign in to your Merchant Centre account.
  2. Click Products in the navigation menu, then click Feeds.
  3. Locate your feed from the list of registered files. In the 'Feed name' column, click the feed name associated with the file that you'd like to submit.
  4. On the page that loads, click the 3-dot icon  located section under the Processing tab.
  5. Select Upload input file from the drop-down menu.
  6. Upload your feed file.
  7. (Optional) If you'd like to test your feed before incorporating the data, select "Upload as a test". Learn more
  8. Click Upload.

The upload may take several minutes, depending on the size of your file and the speed of your Internet connection. The status of any feed can be found in the Processing section of the feed. The status of your entire product catalogue can be found on the Diagnostics page under Products, approximately 30 minutes after the feed finishes processing.

FTP Upload (Files under 4 GB in size)

FTP (File Transfer Protocol) is a means of submitting a large amount of product data. Learn more about FTP

SFTP Upload (Files under 4 GB in size)

SFTP (SSH File Transfer Protocol) is similar to FTP, but is a more secure means of submitting a large amount of product data. Learn more about SFTP

Scheduled fetches (files under 4 GB in size)

The scheduled fetches input method allows you to create an uploading schedule for your data feed hosted on your website. Based on the schedule you create, we will take best efforts to download the file from your website and upload it to your account for you in accordance with your schedule. Learn more about scheduling and server or website options

Upload via Google Cloud Storage

Google Cloud Storage (GCS) is a cloud-based storage service that allows you to store and access your data on Google's infrastructure. Learn more about GCS

Content API (Advanced)


The Content API for Shopping allows apps to interact directly with the Merchant Center platform, vastly increasing the efficiency of managing large or complex Merchant Center accounts. The Content API for Shopping can be used as an input source for product data in Merchant Center, directly delivering your data as it is updated on your site.

Learn more about getting started with Content API for Shopping.



  • A full feed should be submitted at least every 30 days. If your product data changes regularly, you may upload your full feed up to 4 times per day. 
  • If you submit multiple feeds, keep each item in the same feed with each submission. Avoid moving your items to different feeds.

How many items can I submit to my account?

We strive to allow merchants to submit their full inventory of products. However, all accounts have a default limit of items that can be submitted.

If you're submitting a large number of items, you will receive a notification in your account when you're approaching or have reached your current limit.

View errors and troubleshoot issues

You'll be able to download a CSV report detailing feed processing errors and warnings after you've uploaded your feed. When a report is available, you'll see an option to download the file on the Processing page, which is accessible by clicking the feed name. The downloadable report will contain identifying information at the top of the file to identify the source of the errors, followed by a table with identifying information about the individual items and their feed errors and warnings. Please note that the report will only be available for 14 days after you've uploaded your feed and will only detail up to 100,000 errors and warnings combined.

You can also view consolidated issue reporting for the Shopping product data across your account, feeds and items in the Diagnostics page, located under Products.

For more details about fixing issues with your data feed, review the troubleshooting guide.


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