Effective late June 2026, enhancements were made to Merchant Center's “Popular products” reports. These reporting updates now provide a more accurate and comprehensive view of your products’ performance. You may notice a change to your popular products and brands as these changes may increase your coverage, rankings, and performance across all available regions.
You can review your “Popular products” report for a more accurate understanding of your products and brand performance. Learn more About popular products in Merchant Center Analytics.
Note: These changes also apply to the Merchant API and BigQuery.