July 2026
You'll begin to notice the "Next" branding removed from our Help Center articles, email communications, and the Merchant Center interface. The platform you use today will simply be referred to as Google Merchant Center.
What do you need to do?
No action is required. This name change doesn't affect your account:
- Your account, product data, and campaigns remain completely unaffected.
- All the features you currently use will continue to work exactly as they do today.
- Your login process and bookmarks won't change.
You'll notice this name update roll out across our documentation and platform over the coming weeks.
Thank you for continuing to grow your business with Google Merchant Center.