About Ask Advisor in Merchant Center

Note: The Ask Advisor feature is still in beta, available only to selected merchants only.

Ask Advisor is an AI-powered assistant designed to offer personalized growth insights, technical troubleshooting, product knowledge, and seamless navigation, all through a single chatbot within Merchant Center’s user interface.

On this page

Benefits
How to use Ask Advisor
Availability
Tips

Benefits

Performance reporting and insights: Go beyond the existing data to gain insights. The advisor acts as a consultant to help you understand the specifics of your performance, and gain insights from your existing product data sources, descriptions, and approvals.
Product listings and issue resolution: Get help with product and account-level issues. The chatbot can guide you toward fixing your product issues and disapprovals.
Personalized recommendations: Receive recommendations based on your business goals
Manage your store quality: Identify opportunities to improve your store signals including shipping, returns, and more to deliver a great shopping experience for your customers.
Educational and support content: Access help and educational content on how Merchant Center works.

How to use Ask Advisor in Merchant Center

To activate Merchant Advisor in your Merchant Center:

Go to the top right corner of your Merchant Center.
Select Ask Advisor (beta) icon.
In the Ask Advisor’s textbox, type your text or questions to start a conversation.

Keep in mind:

Ask Advisor may need a moment to process your request.
Generated information and images are either sourced from your landing page or generated by Google’s AI systems.
In some scenarios, Ask Advisor may not generate accurate or relevant responses. Feel free to use the thumbs up and thumbs down buttons to share your feedback on the responses.
Ensure that the suggestions you accept are accurate and relevant before implementing them in your Merchant Center account.

Availability

Ask Advisor is currently in a closed beta and is available to only a limited number of merchants.

Eligibility: Currently, the beta is primarily focused on selected US-based merchants with accounts in English that have been active for at least three months.
Access: If your account is part of the beta, you will see a "Ask Advisor" tab with a “Beta” label in the left-hand navigation menu of your Merchant Center.
Notification: Selected merchants will receive an email notification regarding their inclusion in the Beta program.

Tips for using Ask Advisor

When prompting, be specific with your queries. Try to specify keywords, campaign names, or metrics and dimensions.
Communicate with Ask Advisor as if you're talking to a human. You can ask follow up questions to a subject, or change to a new subject.
Ask Advisor suggests responses to help guide your conversation. You can either choose a suggested option or modify it to add your own context.

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