Each year, we make changes to the Merchant Center product data specification to make it easier for you to submit your data and create a better experience for people who are searching for products online.
What's changing this year
Changes beginning immediately (14 April 2026)
New delivery attributes: We're adding more delivery options at the product level, mirroring existing account-level features. This includes a new handling cutoff time [handling_cutoff_time] attribute to set a daily deadline for processing online orders, as well as a new minimum order value [minimum_order_value] attribute to specify the minimum spend required to purchase and deliver an order. We're also adding the new sub-attributes loyalty programme label [loyalty_program_label] and loyalty tier label [loyalty_tier_label] to the delivery [shipping] attribute to allow merchants to specify loyalty delivery benefits for individual products.
New video link [video_link] attribute: We're announcing a new, optional video link [video_link] attribute that will allow merchants to submit links to product videos. These videos can help to showcase products in more detail – showing them in use or from various angles – and will be used to enhance how products are displayed across Google. Merchants can start submitting their videos using this new attribute now. However, serving and policy and quality validation will not begin until 30 June 2026. Technical validation errors will be reported starting on 14 April 2026.
Changes beginning on 30 June 2026
Serving and policy and quality validation checks will begin for the new video link [video_link] attribute: Starting on 30 June 2026, videos submitted via the video link [video_link] attribute will become eligible to serve. At the same time, we will begin reporting any policy or quality warnings or errors for these videos. Policy or quality errors with videos will prevent the video from serving but will not impact the serving of the associated offer. Review the 'Needs attention' section of your Merchant Center account to view any issues with your videos.
Changes beginning on 31 January 2027
Updated image size requirements for the image link [image_link] and additional image link [additional_image_link] attributes: To ensure the best experience for shoppers, we're increasing the minimum resolution for images submitted via the image link [image_link] and additional image link [additional_image_link] attributes to 500 x 500 pixels across all product categories and marketing methods.
We will begin issuing warnings in Merchant Center starting on 14 April 2026 for images that do not meet the updated minimum resolution requirement, with enforcement starting on 31 January 2027. To see products impacted by this change, navigate to the Needs attention section of your Merchant Center account and click View history. Look for the 'Image too small for upcoming enforcement' warning on the side of the page.
We will also begin optimising some images that are smaller than 500 x 500. Importantly, these optimised images will meet the new image requirements and will prevent product disapproval without any action from you. These optimised images will be marked with a warning in the Merchant Center Needs attention section to make them easier to identify. To update an image that has been optimised, you can submit a new image that is larger than 500 x 500 in your product data source.