Starting in March, 2026, Merchant Center for Agencies is now generally available in the U.S. and Canada. Merchant Center for Agencies gives you a dedicated command center to manage your entire client portfolio all in one place. This dynamic interface is designed to empower agencies with enhanced tools and features in Merchant Center, making it easier for you to onboard clients, optimize product listings across Google, and drive successful shopping campaigns.
Benefits
By using Merchant Center for Agencies, your team can operate more effectively and drive better results for your agency users. Key benefits include:
- Operational efficiency: Streamline your time with a single-view interface that helps you manage all accounts.
- Enhanced leadership oversight: Monitor all Merchant Center accounts from a central dashboard. This allows your team to quickly identify issues, delegate tasks, and improve collaboration.
- Proactive issue resolution: Detect problems early so account issues don't turn into suspensions. This proactive approach helps protect your clients' revenue and builds trust.
- Improved client performance: Identify ways to boost client optimization and discover ad growth opportunities in Merchant Center. These benefits can lead clients to have a better overall performance.
Contact us to get your Merchant Center for Agencies account created. For a comprehensive guide on features and best practices, please visit the Help Center.