March 12, 2026
Starting March 31, 2026, we are updating our recurring billing policy. This update will allow certified merchants to promote prescription drugs with recurring billing and bundled services in the U.S.
If you are a certified U.S. Online Pharmacy, you can now run the following types of offers:
- Prescription drug subscriptions: Selling prescription drugs using a recurring billing model.
- Prescription drug bundles: Bundling prescription drugs with services (like weight loss programming or coaching), as long as the prescription drug is the primary product.
- Prescription drug consultation services: Offering “access to prescription drug,” which includes evaluations to determine prescription eligibility (whether they are recurring standalone consults or recurring consults bundled with a prescription drug).
To take advantage of these changes, ensure you meet the following criteria:
- Certification: Maintain status as a certified U.S. Online Pharmacy.
- Feed compliance: Use the subscription cost
[subscription_cost]attribute to submit the total, non-discounted periodic payment and include a URL link to your subscription terms and conditions in the return policy field in your Google Merchant Center account. - Fee transparency: Clearly disclose all associated fees and explicitly state on the landing page what the offer includes (for example, "prescription drug only" or a "bundled treatment plan").
- Policy adherence: Comply with all existing Healthcare & Medicine and recurring billing policies.
If your account is currently disapproved for prescription drug subscriptions, you can request a new account review in the Merchant Center when you’ve met the above requirements.