You are also able to use Customer Match in Google Ads to highlight member-only delivery and pricing benefits on Shopping ads and free listings to your existing customers.
Customer Match usage is subject to policy compliance. Learn more about the Customer Match policy.
Note:
- For member delivery, Customer Match is always required in order to be displayed on ads.
- For member pricing, with Customer Match, the members in your member list will see a highlighted member price on ads and free listings. If this step is not completed, eligible member prices will still be displayed to all users alongside regular pricing.
Step 1: Prepare and upload customer lists in Audience manager
Prepare separate Customer Match lists based on your loyalty tiers (e.g. free to join, credit card and so on).
Define and upload customer lists to Audience manager in Google Ads.
Step 2: Label customer type in Audience manager
Select audience list > 'Customer type' in the drop-down > Loyalty programme members > Select tiers numbers as set up in Merchant Centre.
When assigned, member delivery or pricing benefits will automatically serve on Shopping ads for the users in the corresponding user list.