About your country of sale

A country of sale is the country where the products included in your data feed are sold and will be shipped to. The items uploaded to a selected country of sale must meet the requirements for the country of sale you submit to, including the feed specifications and policies. For example, your product data and landing pages need to meet the language and currency requirements for your country of sale.

  • This is the country of sale in a Shopping campaign.
  • Google might show your offers to users from a country even if you have excluded this country from your targeting options in Google Ads (for example, using the advanced location option) with the goal to provide a good user experience to this user interested in products sold outside their country. If you are not targeting a country in Google Ads, clicks from that country will be free.
  • Shopping ads are in beta for some countries of sale. Performance and traffic may vary significantly from the other Shopping countries of sale and the beta countries of sale. Learn more about the status of beta countries of sale

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