On this page
- Dealership locations
- Advanced accounts (multi-client account)
- Example vehicle advertiser integration approaches
Dealership locations
Vehicle ads provide automatic location targeting based on the dealerships associated with a given vehicle offer. Vehicles are associated with a dealership through the store_code attribute in your data source, which then matches with dealership location data provided from your linked Google Business Profile or a shop data source.
Most vehicle advertisers also own their Google Business Profile and related shop listings for their dealerships, and can simply link this business profile to their Merchant Center account to provide the dealership locations for vehicle ads.
Vehicle advertisers who don't own the Google Business Profile or shop listings associated with the dealership locations, such as aggregators and original equipment manufacturers (OEMs), should use a shop data source containing the dealership address and other information. The shop data source dealership address, phone number and others must match the dealerships' values associated with their Google Business Profile.
Advanced accounts (multi-client account)
Vehicle advertisers should consider structuring their Merchant Center accounts under an advanced account when they have a common homepage that is shared amongst multiple dealerships or countries. A separate Merchant Center account is required for each country and state or province being targeted for advertising.
If you operate an advanced account with sub-accounts per dealership or dealership group, you'll need to link each sub-account to a Google Business Profile account containing the shop locations that you wish to use or alternatively provide a shop data source, as mentioned above.
Example vehicle advertiser integration approaches
|
Vehicle advertiser type |
Location source | Merchant Center account structure |
|---|---|---|
| Individual dealership | Google Business Profile | Standalone |
| Dealership group | Google Business Profile | MCA and sub-accounts |
| Original equipment manufacturer (OEM) | Shop feed | MCA and sub-accounts |
| Aggregator | Shop feed | Standalone |
| Vehicle feed service provider | Google Business Profile | MCA and sub-accounts |
- Individual dealership: one to five locations operating in the same city or county with a single website used by all locations.
- Dealership group: five or more locations operating in the same region or across regions.
- Original equipment manufacturer: Multi-national manufacturer of vehicles.
- Aggregator: Online marketplace representing inventory from several distinct, unrelated dealerships.
- Vehicle feed service provider: Digital marketing services assisting with vehicle feed creation and campaign management for client dealerships.