Brand management in Merchant Center

The brand management page allows you to customize your product’s images, descriptions and videos that aligns with your brand identity.

On this page

Benefits
Editing eligibility requirements
How it works
Instructions
Frequently asked questions

Benefits

The brand management page allows you to indicate preference regarding how Google shows images and descriptions for your brand profile on Google Search. Learn more about brand profile on Google Search.

Note: Brand management in Merchant Center is a beta feature and is currently limited to invited merchants. Therefore, it’s not included in the main Help Center article about brand profiles.

Editing eligibility requirements

To be eligible for edit access on some features of the brand management page, you must have completed the following action and meet the following criteria:

You have a claimed brand profile.
You have super admin access to a verified Business Manager account. Learn about Business Manager.

Note:

If you receive the "early access" email for brand profile, the ‘claim your brand profile’ button in the email will only work for you because it's directly linked to your account.
If the link still doesn't work, it may be because another admin user on the account has already claimed the brand profile; contact your account's super admin for access.

How it works

The brand management page allows you to review, edit, share, and influence what content and information Google uses to represent your brand. This page currently focuses on your ability to influence and set preferences for your brand profile, including but not limited to updating images, videos, logos, or your brand's description shoppers would view. Over time you can expect your brand content to reach more products across Google for consistency and ease of management. Your experience on this page will depend on your user role and brand profile claim status, as only super admins can view the Confirm button to claim the brand, and only claimed users can access the edit button on the images and descriptions cards.

Instructions

By default, the brand management page is set to read-only. To be able to manage your brand images, videos, logos, and description, you must first claim your brand profile by selecting Confirm located in the alert box at the top of the brand management page.

After you confirm that you're authorized to manage your brand information, follow the steps below to claim your brand profile, manage the images, videos, descriptions, and logos.

Note: Brand management in Merchant Center is a beta feature and is still being tested. Images, videos, logos, and descriptions you edited in Merchant Center may not always be eligible to show on your brand profile.

Preview brand profile

You can view an illustrative view of your brand profile at the top of the page in the Brand tab. When you select the Manage brand profile button, a popup dialog will appear, which allows you to add or update your images, description, or social videos.

How to claim your brand profile

In the navigation menu of your Merchant Center account, select Brand under "Marketing".
At the top of the page in the "Brand" tab, select Claim your brand profile.
The onboarding dialog will have 2 check boxes for you to choose your notification preference for the brand profile. Note that by continuing, you’re agreeing to the Brand Profile Terms of Service.
Select Manage now to claim and manage your brand profile.

Managing images

Your image library includes images that are sourced by Google from the web. Sources include:

Image search
Your business’s official social media channels
Your business’s website

You can also upload new images directly. The images are selected and sorted by default and some can be hidden in case you don’t want them to show.

How to manage images

In the navigation menu of your Merchant Center account, select Brand under “Marketing”.
Select Manage images.
The images from your website are automatically added in the image library. To upload more photos, select Add images.
Select the images you’d like to upload or provide an image URL.
Select Add. Note that uploaded images are subject for approval.

Note: Only lifestyle images are accepted for brand profile. View the examples below.

An infographic demonstrating the correct usage of lifestyle images in advertisements.

Remove, hide, or show images on brand profile

The images displayed on your brand profile are influenced by how well your brand images are performing and what customers are searching for. You can remove or hide images you've uploaded or images Google has found on your website to prevent them from appearing on your brand profile.

In the navigation menu of your Merchant Center account, select Brand under "Marketing".
Select Manage images.
Select the 3-dot icon from the upper right corner of the image, then select View image, View issue or Don't show on brand profile, or Delete image.

Keep in mind:

You can only delete uploaded images.
You can remove or hide multiple images.
Images might show by default if it’s not hidden.

Note: The action taken in the gallery (including save, hide, add new image, delete image) will be autosaved.

Managing videos

Your video library includes the videos that Google has found from your social channels. You can manage which videos can display on your brand profile in the video section on the brand management page.

How to manage videos

In the navigation menu of your Merchant Center account, select Brand under “Marketing”.
Select Manage videos.
The “Videos” page will show you a list of videos from your social channels.
- You have an option to filter the list of videos to all or show only from specific platforms.
- Selecting a video from the list opens within its designated platform. Note that YouTube videos can be played within Merchant Center but other video types should play on their respective platforms (for example, Facebook).
You can toggle each video’s visibility preference by selecting Show or Hide. If there are videos you don’t want to show on your brand profile, you can hide them.
Select Save.

Social videos are not guaranteed to be displayed, even if the "Visibility preference" is set as “Show” in the Merchant Center interface.

Managing descriptions

To generate your business description, you can choose from 3 options: Google can utilize your meta tag information, Google AI can create a description based on multiple data sources including your website, or you can provide a custom description.

You’ll preview a sample description output from the currently selected preference on the description card. If you haven’t indicated your preference, you'll view a description sample generated by AI or meta tag.

How to manage description

In the navigation menu of your Merchant Center account, select Brand under "Marketing".
Select Manage description.
Select the description that you’d like to display in your brand profile:

From the web (default): Google will select text directly from available sources online, including Wikipedia, your website's meta tags, and content on your homepage. Your description may change if the sources change.
- Note: If no meta tags are found, an AI-generated description will be used.
AI-generated: AI-generated descriptions are generated using multiple data sources including your website. These may change and improve as Gemini’s understanding of your brand improves.
Write your own description:
- You can write a description with your own words which will be reviewed by Google. Choose the appropriate language from the dropdown and type in the description for your brand profile.
- You can also use AI's suggested description based on what Google found on your website. Select Use option to approve the suggestion or Try Again to generate a new description.
- Google will review your description before showing it on the brand profile. The review process usually takes 10 minutes or less.

Managing logos

You can upload and manage your brand logos directly within Merchant Center. These logos may be used to represent your brand across various Google surfaces. You have the flexibility to upload, change, or delete your brand logo at any time to ensure it aligns with your current brand identity. Merchant Center now also supports the ability for both advertiser-provided and dynamic business logos to compete, allowing Google to ultimately serve the best asset for your brand.

Logo requirements

Logos must be viewable at a small scale, such as on mobile devices. We recommend using images designed for social media or as favicons.

Format: BMP, JPEG, or PNG
Max size: 5 MB
Dimensions:
- Min: 500 x 500 pixels
- Max: 2000 x 2000 pixels
Ratio: 1:1

Learn more about how to manage your brand profile logo.

How to manage logos

In the navigation menu of your Merchant Center account, select Brand under “Marketing”.
Select Manage logo.
To upload or change your logo, select the upload icon.
- You may view the status of the uploaded logo within this page. Note that uploaded images are subject for approval.
After you’ve chosen the image as your logo, select Save.

Logo statuses

The logo you upload to your brand profile is reviewed to make sure it follows our free listing policies. After you upload your logo, the status can show as:

Pending: Your logo is under review. This can take 5–7 business days. Your logo will appear on your brand profile after it's been approved.
Approved: Your logo is approved and now displayed on your brand profile.
Not Approved: Your logo wasn’t approved, and a notification will show the reason for rejection. You can try re-uploading with another logo file.

Frequently asked questions

What are the image specifications for uploaded images?

Image height: 400 pixels or more
Image width: 400 pixels or more
Total Size: 64 Megapixel or less

Why is my description rejected?

Custom descriptions must meet our policy guidelines. We review all descriptions, and yours may be rejected if it doesn't comply. Check our guidelines here.

What is the minimum number of images we should upload ?

We recommend uploading at least 3 to 5 high-quality images that showcase different facets of your brand. This provides more options to optimize which visuals perform best and select the most relevant images for user queries. Providing more options generally improves performance.

How long does the review process take for uploaded images?

The review process usually takes 10 minutes or less.

Where do we crawl images from to show in Merchant Center?

Images are crawled from the merchant website.

How long will it take for Google to remove the image from the brand profile after I hide it in the Merchant Center “Brand” page?

It usually takes 10 minutes or less.

Will there be an image on my brand profile that’s not an image uploaded in Merchant Center and crawled images? If so, where will it come from?

Yes, this can come from various sources across the web.

What are the sources we use to do AI generation for description other than websites?

We only use Merchant websites for now.

How long will it take for Google to update the description on brand profile sourced from my website if I update the description on my website?