Editorial guidelines for the points programme (Japan only)

If you're looking for information about editorial guidelines for points programmes (Japan only) in the classic Merchant Center experience, click here.

This article outlines the editorial guidelines for points programmes in Merchant Center. Make sure that you follow these guidelines while activating a points programme.

Note: All English alphabets that you use in your points programme must be in half-width characters when you add the details in Merchant Center.

Editorial guidelines

Guidelines for programme details

Programme logo

At least 144 x 144 pixels
No image larger than 72 megapixels
No image file larger than 20 MB
The image width-to-height ratio must be 1:1
PNG, SVG or WEBP

Programme name

You can enter your programme name in Japanese or English.
- It shouldn't exceed 25 characters.
The name that you use in Merchant Center should match the name of your programme on your website.
Use correct grammar and spelling.
Use proper spacing (English alphabet only).
Use appropriate punctuation and symbols.
Use proper capitalisation (English alphabet only).
Don't use offensive language.

Note: You can use the trademark symbol (™) in your programme name.

Programme label

Your programme label shouldn't exceed 25 characters.
Don't use spaces.
Use an underscore '_' to separate two words.

Programme description

Your programme description shouldn't exceed 90 characters.
Highlight the most attractive perk that applies to all members of your points programme.
Use correct grammar and spelling.
Use proper spacing (English alphabet only).
Use appropriate punctuation and symbols.
Use proper capitalisation (English alphabet only).
Don't use offensive language.
Don't use ':' or ';'.
Use a full-width tilde '～' to indicate a range of values.

Landing page

Your landing page must display all the details of your points programme.
You can include URL parameters to track traffic.
Make sure that your landing page is live.
Use a landing page, not a file or email.
Use the same domain as mentioned in your Merchant Center account.

Number of membership ranks

The number of membership ranks (at least one) submitted in Merchant Center should match the number of membership ranks on your website.

Guidelines for membership ranks

Membership rank name

Membership rank names shouldn't exceed 25 characters.
The membership rank name that you add on Merchant Center should match the name on your website.
Use correct grammar and spelling.
Use proper spacing (English alphabet only).
Use appropriate punctuation and symbols.
Use proper capitalisation (English alphabet only).
Don't use offensive language.

Membership rank label (used to build the product feed and create a special delivery service)

Level label shouldn't exceed 25 characters.
Use correct grammar and spelling.
Don't use spaces.
Use an underscore '_' to separate two words.
Use appropriate punctuation and symbols.
Use proper capitalisation.
Don't use offensive language.

Membership rank benefits

The benefits that you add for each membership rank in Merchant Center should match the information on your website. Adding at least one benefit is required.

Third-party points programme affiliates and payment methods

The third-party points programme affiliates and payment methods that you select in Merchant Center should match the information on your website.

Approval process

After you've submitted details on the points programme and its benefits, Google reviews them to check if they follow editorial requirements.

The submission goes through the following sequence of events:

Action	Status in Merchant Center
Initiation of 'Getting started'	Get started
'Submit for review'	Under review
Rejected by reviewers	Rejected
Approved by reviewers	Active

Google takes up to 72 hours to review your points programme, its associated ranks and its associated benefits before surfacing them across Google properties.

Note:

You'll receive an email if the submission doesn't meet our editorial guidelines. Review the email and our editorial requirements, then edit and resubmit the details.
You can also use sub-attribute loyalty points [loyalty_points] within the points programme [loyalty_program] to configure loyalty points if the product doesn't offer points that match the default earning ratio set in Merchant Center. Any products with point values submitted via your feed will override the default point earning ratio value set in Merchant Center.

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