How to fix: Missing brand

Add your product's brand

In this article


Why this issue is happening

You submitted a product that requires a value for the brand [brand] attribute, but you have not yet submitted a valid brand. All products that fall into the Apparel & Accessories category require a valid brand.


How to fix your issue

For the apparel subcategories Shoes, Sunglasses, Handbags, and Watches, you must also submit a value for either the GTIN [gtin] or the MPN [mpn] attribute. If you submit the GTIN, it must be the one allocated by the manufacturer.

If you manufacture the product yourself, you may submit your store name as the value for the brand attribute. If the product doesn’t have a brand, submit the manufacturer or supplier name under the brand attribute.

For all apparel products that are targeted to Brazil, France, Germany, Japan, the UK, and the US, you must also submit values for the age group [age_group], color [color], gender [gender], and size [size] attributes.

Fix products one by one directly in Merchant Center

Step 1 Go to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Click on the title of the product you want to fix, then click Edit product.

Step 4 Check that you’ve submitted correct data for this product using the ID, and make sure this product has a value for the brand [brand] attribute, as well as either the GTIN [gtin] or the MPN [mpn] attributes, when required by the sub-category.

Step 5 Select Save.

Fix multiple products at once

Step 1 Go to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.

Step 4 Compare the downloaded list with your uploaded product data, and make sure that each product has a value for the brand [brand] attribute, as well as either the GTIN [gtin] or MPN [mpn] attributes, when required by the sub-category.

Step 5 Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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