On this page
Why this issue is happening
One or more of your products have been disapproved in Merchant Center due to a product recall. Products that are determined to be unsafe or defective must be recalled in order to ensure user safety and continued consumer trust. Google will disapprove a product if it doesn't comply with Shopping ads policies or it is subject to a government or manufacturer recall. When a product is disapproved, it won't be eligible to serve, and should be removed from your product data.
As a retailer, you're responsible for ensuring that you comply with all applicable laws and regulations, in addition to Google’s Shopping ads policies. If your product is recalled, you may be responsible for carrying out the recall process defined by the relevant authority or manufacturer.
Appeal process
If you believe the disapproval is an error, you may file an appeal. To help us assess your recall appeal, you can provide more details about the recalled product:
- Batch number currently sold (with expiry date whenever applicable)
- Ingredient list whenever applicable (if possible, an image of the ingredient list of the product itself)
- Compliance documents (issued after the recall date) showing adherence to regulatory and quality standards
- Expiry date of the product (whenever applicable)
You can share the required documentation, including images, in the appeal. Make sure the file is accessible to everyone with whom the link is shared.
How to fix your issue
To resolve this issue, you’ll need to refer to the recall notification, which you can find in your Merchant Center account next to the affected products.
Fix products one by one directly in Merchant Center
- Go to Products in Merchant Center, then select the Needs attention tab.
- Use the filter icon
above the table to find all products affected by your issue.
- Click on the title of the issue you want to fix, then click Edit product.
- Remove the affected products from your product data. Ensure that you follow the recall process set by the manufacturer or government agency.
- Click Save.
Fix multiple products at once
- Go to Products in Merchant Center, then select the Needs attention tab.
- Use the filter icon
- Select the download icon
to download a list (.csv) of all affected products for all issues or this particular issue.
- Cross reference the downloaded list with your uploaded product data, and remove the affected products from your product data.
- Reupload your corrected product data to Merchant Center using your chosen upload method.
Next steps
After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.
Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.