In this article
Why this issue is happening
One or more of your products has a long title or description.
How to fix your issue
To fix this issue, adjust the length of the titles for the affected products.
You can submit titles with up to 150 characters, but because we only display up to 70 characters on Shopping ads and free product listings, we strongly encourage you to submit titles with 70 or less characters whenever possible.
We recommend putting distinctive product attributes at the beginning of the title. For example, 'Nexus 7 tablet in black with 32 GB of storage' becomes 'Nexus 7 tablet, 32 GB, black'. The product information that you put in your title also depends on the product category. Technical specifications are important for electronics whereas brand, colour and fabric are more important for clothing items. This helps the user to understand what this product is even if the title is truncated.
You can submit descriptions with up to 5,000 characters, but because we only display a limited number of characters for product descriptions in Shopping ads and free listings, we recommend that you submit around 500 to 1,000 characters and list the most important details, such as size, material, intended age range, or special features in the first 160-500 characters. Descriptions should follow standard grammar rules and end with a punctuation mark.
It's important to use titles and descriptions that contain relevant product information so that a shopper can get an idea of what the advertised product is and what differentiates it from other products, even in a short amount of text.
Fix products one by one directly in Merchant Center
Go to Products in Merchant Center, then select the Needs attention tab.
Use the filter icon
above the table to find all products affected by your issue.
Click on the title of the product you want to fix, then click Edit product.
Update the product title or description to fit within the recommended parameters.
Select Save.
Fix multiple products at once
Go to Products in Merchant Center, then select the Needs attention tab.
Use the filter icon
above the table to find all products affected by your issue.
Select the Download icon
to download a list (.csv) of all affected products for all issues or this particular issue.
Cross reference the downloaded list with your uploaded product data, and make sure to update the affected product titles or descriptions to fit within the recommended parameters.
Reupload your corrected product data to Merchant Center using your chosen upload method.
Next steps
After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.
Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.