Merchant Center offers you different ways to find out how you are performing in the YouTube Shopping affiliate programme.
On this page
Where to view analytics
To check analytics on how you are performing in the YouTube Shopping affiliate programme:
- In your Merchant Center account, select YouTube affiliate from the left navigation menu under 'Marketing'.
- Go to the 'Analytics' tab.
- Set your time period at the top left of the page. The time period is fully customisable.
Understanding analytics
In the 'Analytics' tab, you can check key analytics to understand creator engagement, sales activity and commission details.
An overview of your performance reporting appears at the top, where you can track the following metrics for the time period that you've set.
- Gross sales: Total amount of sales driven through the programme (includes pending and approved).
- Net sales: Total amount of sales driven through the programme, net of returns (includes pending and approved).
- Commissions: Total commission earned by creators through the sale of your products (includes pending and approved).
- Views: Number of views on videos with your products tagged.
- Impressions: Number of times a product tag was seen by viewers.
- Clicks: Number of clicks from creator-tagged products to your online shop.
- Orders: Number of orders during the defined period (includes pending and approved).
- Traffic source: The source of your orders in the programme.
- Affiliate: Organic traffic that isn't a result of any spending or advertisements.
- Ads: Traffic that comes from paid advertisements.
Clicking on any of these metrics will allow you to view additional breakdowns by creators, videos and products.
The 'Top creators' section
This section highlights top creators who have engaged with your products and driven sales for the defined time period. Clicking on 'View all creators' will give you an overview of top creators by sales, commission, views, clicks, orders and conversion rate.
The 'Top content' section
This section highlights top videos with your products for the defined time period. Clicking on 'View all content' will give you an overview of top videos by sales, commissions, views, clicks and orders.
The 'Top products' section
This section highlights top products for the defined time period. Clicking on 'View all products' will give you an overview of top products by sales, commission, views, clicks and orders.
Users are able to download data on the top right of the page when viewing all creators, content or products.
Additional data
Under 'Additional data', you can find:
- Audience distribution: This table helps you understand viewership by gender and age.
- Creator activities: This table summarises the number of active creators engaged with your brand, the total number of pieces of content with your product tags and the total number of tagged products for the defined period.