How to fix: Limited performance due to missing value: GTIN [gtin]

Add your product's globally valid GTIN

In this article


Why this issue is happening

You’ve submitted products in a category that we suspect should have a GTIN (Global Trade Item Number), but you haven’t provided the unique product identifiers that are normally available for that category. In order to help us better understand your products, and match them to search queries, you should add a value to the GTIN [gtin] attribute for all productsn for which GTINs exist.

Note: It’s recommended to provide a valid GTIN [gtin] for each product. Products with an assigned GTIN, but submitted without one, may have limited visibility.

How to fix your issue

The values submitted for the GTIN [gtin] attribute must be those allocated by the manufacturer. Learn how to find a GTIN

Fix products one by one directly in Merchant Center

Step 1 Navigate to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Click on the title of the product you want to fix, then click Edit product.

Step 4 Check your product data and make sure that the product has an accurate GTIN [gtin] attribute.

Step 5 Select Save.

Fix multiple products at once

Step 1 Navigate to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.

Step 4 Cross reference the downloaded list with your product data, and ensure each product uses an accurate GTIN [gtin] that is not in the restricted ranges.

Step 5 Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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