About merchant category in the YouTube Shopping affiliate programme

Merchant categories will be visible to creators on different discovery surfaces as the creators browse merchants in the YouTube Shopping affiliate programme. Adding a merchant category can help improve the chances of finding the right creator partners for your products.

Note: This article provides guidance on how to set a merchant category for the YouTube Shopping affiliate programme. For guidance on other programme settings, review:

How it works

You can select the categories that best describe your business. A pop-up window allows you to select (multiple) merchant categories.

Categories include, but are not limited to:

  • Clothing and accessories
  • Beauty and personal care
  • Electronics
  • Home and garden

We recommend selecting only the categories that represent your core affiliate marketing focus areas.

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