The local inventory ads and free local listings add-on allow you to showcase your products and store information to nearby shoppers searching with Google. If your website doesn't contain inventory information for your physical stores, you can show your in-store inventory using a Google-hosted page for your store.
We’re currently working with retailers who have brick-and-mortar stores in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK, Ukraine, the US, UAE, and Vietnam.
- Want to start using local inventory ads but don't know where to begin? The "Find your path to local inventory ads" wizard will help you find the best way to get your in-store inventory on Google.
- Eligible retailers in the UK, IE, US, and CA can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.
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Benefits
- Promote your in-store inventory: Let local shoppers know that your store has the products they’re looking for, at the moment they search on Google.
- Bring your physical store online: Show your in-store product and price availability hosted on Google, or for local inventory ads, show your own website with a product page with in-store availability as a robust, digital in-store experience.
- Measure performance: Monitor the impact your digital ads have on online and in-store performance goals. Note that Store visit measurement is only available in these countries.
Tip: Retailers who use local inventory ads in addition to Shopping ads, notice both a 21% increase in store visits and 9% increase in online conversions for products that are available in store.
Google Data, Global, July 2023 - July 2024Local add-ons
You can choose to use either free local listings or local inventory ads in presenting your products and store information.
Free local listings
With free local listings, the in-store products you sell can appear at no cost on Google Search, Google Maps, YouTube, the Shopping tab, Google Images, and Google Lens.
For Argentina, Australia, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Republic of Korea, Saudi Arabia, Singapore, South Africa, Switzerland, Taiwan, Thailand, the UK, Ukraine, the US, UAE, and Vietnam, after clicking on a local listing, users will be redirected to an in-store product and price availability page hosted on Google:
For Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, and Sweden, after clicking on a local listing, we'll show a product viewer with product and store information:
Local inventory ads
Local inventory ads can help you boost online and in-store sales by reaching customers from more places across Google. You can leverage pickup later with product data or add in-store inventory automatically from your online store to Merchant Center to provide inventory data faster.
You're also able to highlight your store pickup options directly on your ads:
- Use the pickup today feature to showcase which of your products can be reserved or bought online and picked up in store within the same day or the next day.
- Use the pickup later with in-store inventory data feature to advertise products which are currently not available in your stores but that can be picked up in store within a specific SLA.
- Use pickup later with product data without being required to provide full inventory information. Advertise your products that can be picked up in store within a specific SLA.
Learn more on how to implement local inventory ads and free local listings.