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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

Free gift description [free_gift_description]

The free gift description [free_gift_description] attribute is used to describe any free gift offered in a promotion.

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When to use

Optional Optional for all promotions.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.
Learn when and how to submit your product data in English

Format Example entry
The description can’t contain more than 100 characters. A purple tote bag

To format your data for content API, go to the Content API for Shopping resource.

Best practices

This best practice can help you go beyond the basic requirements to optimize your product data for performance.

  • Use the free gift item ID [free_gift_item_id] attribute instead of the free gift description [free_gift_description] attribute when the product is in your product data source.

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