How to fix: Missing non-membership price

If you allow non-members to purchase items in your shop at a higher price, you must provide the non-membership price on your landing page

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Reasons why the issue is happening

We have detected that your members-only shop allows non-members to purchase items in your shop at a higher price; however, you aren't showing the non-membership price on your landing page and data sources. You can also display the membership price if desired on your landing page.

The price in your primary data source and inventory data must match the non-membership price on your landing page.


How to fix the issue

Ensure that prices in your product data and landing pages represent the non-membership price.

Investigate your update process to view what could be causing the problem:

Step 1 Check the warning email for examples of products that are affected.

  • Look for a common problem in your product data that could cause these mismatched prices.
  • Make sure that you update your landing page and product data (and microdata if applicable) at the same time.
  • Schedule an upload or use the Content API to immediately update your product data. This scheduling helps make sure that Google has the same data as is on your landing page.
    • If you change prices multiple times a day or have a large amount of offers, consider using the Inventory API for faster updates.

Step 2 After you address the problem, update the price [price] attribute in your product data to match your landing page.

Re-upload your corrected product data to the Merchant Center using your chosen upload method.


Next steps

In some instances, if your account or a product offer is disapproved, you can request a review if you have fixed the issue or disagree with the decision. If the review is successful, your issue will disappear. If the disapproval remains and you're uncertain about how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.

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