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Use Google’s AI to display your shoe products in 360-spin

A custom icon for Merchant Center Classic and Merchant Center Next.

Products with 3D imagery have 50 percent more user engagement when compared to products with 2D images. If you are a merchant who owns 3D content, you can display your products in 3D and augmented reality on Google Search.

While many merchants already have 3D models available, we know creating these assets can be expensive and time consuming, often requiring hundreds of product photos and costly technology. With Google’s AI technology, we can now create 360-spins of shoe products on your behalf using just a handful of still photos.

On this page

Requirements to create a 360-spin

  • You can create a 360-spin of a shoe product by uploading high-resolution images from at least 5 angles to Google Merchant Center, including the following:
    • Front
    • Back
    • Left
    • Right
    • Top
    • Bottom and Perspective are optional
      Inputs AI Generated 3D Spin
      Right / Left This illustration shows right view of a shoe. This illustration shows left view of a shoe.
      Front / Back This illustration shows front view of a shoe. This illustration shows back view of a shoe.
      Top / Bottom This illustration shows top view of a shoe. This illustration shows bottom view of a shoe.
      Perspective This illustration shows an angle of a shoe.
      An animation of a 360 view of a shoe.
  • There should be a single shoe per image of the same color, foot, and size. For example, a red left foot shoe of size 9M.
  • It is best if all images are from the same photo shoot.
  • Images can be either portrait (4:3) or landscape (16:9):
Resolution Portrait (4:3) Landscape (9:16)
Minimum 693x520 450x800
Suggested 1182x888 768x1366

Once these images are uploaded to Google Merchant Center or the Google Manufacturer Center, Google AI will automatically generate a 360 spin of your product and display it on Google Search. This process may take up to 2 weeks.

Note: The 360-degree spin feature is currently available only for shoes and for merchants in the US.

How 360-spin works

Simply upload your high-resolution images to your web server.

If you have a Google Merchant Center account:

To upload the images, use the image link [image_link] or additional image link [additional_image_link] attributes in your feed or via the Content API. Make sure your high-resolution images use the exact same file name and have a URL link to successfully create a 360-spin of your shoe product. Google will automatically pick up the improved images next time we process your feed.

If your high-resolution images have new or different file names, follow the steps below:

  1. Sign in to your Merchant Center account.

  2. Update the image link [image_link] or additional image link [additional_image_link] attributes in your feed.

Note: You can upload a feed or submit the feed via Content API or by importing content from an ecommerce platform to Merchant Center.

If you don't have a Google Merchant Center account:

  • Use robots meta tags, and set the maximum image preview size to “large”: <meta name="robots" content="max-image-preview:LARGE">
  • To add high-resolution product images directly in your Google Business Profile:

If you manage your Google Merchant Center account through Shopify:

  1. From your Shopify admin, upload high-resolution images in the Media section of your Products page.
  2. Save changes.
Note: Make sure you have the Google & YouTube App installed on Shopify and your Google Merchant Center account linked to your Shopify store so that your changes can be automatically updated on all Google surfaces.

Shopping ads

All products that are eligible for 360-spin are eligible to be displayed in paid Shopping ads and free listings. To do so, simply launch a digital ad campaign through your Merchant Center or Google Ads accounts. Learn more about how to create a Standard Shopping or Performance Max campaign.

If you're not familiar with Shopping campaigns, learn more About Shopping ads.

Before you create your Shopping campaign, make sure you meet the requirements.

Frequently asked questions

What should I do if I don’t see my 360-spin asset with products within 2 weeks?

If you don't see your 360-spin asset with your products within 2 weeks, this could be due to the images not meeting our requirements. Confirm the size, angle, and resolution of your image, then ensure that the image name and URL match the images on your web server. If all are correct, reach out to the Google Customer Support using the contact form or directly from your Merchant Center account: Help > Help center and support > Contact us.

Can Google create gITF (3D) models from images?

No, we can't create a 3D asset (gITF) from images. We can only create a 360-spin asset from your images of your shoe products. You can create a 3D gITF model of your products with the help of one of our partners, including CGTrader, Epigraph, Ocavu, and VNTANA.

What if I don’t want my paid ads to include 360-spin assets?

If you don’t want your paid ads to include Google’s AI 360-spin of your products, you can opt out by contacting Google Customer Support using the contact form or directly from your Merchant Center account: Help > Help center and support > Contact us.
Note that disabling the feature from your ads does not affect the displays of other merchants' offers for the same product.

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