In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Vehicle ads available to Canadian advertisers

April 2023

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Starting in April 2023, vehicle ads will be available to all Canadian advertisers. Vehicle ads will expand to more countries at a later date.

Vehicle ads are a performance focused, omnichannel, lower funnel ad format which allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on This format shows customers an image of the car, plus information such as make, model, price, kilometers, and advertiser name. Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser’s website, where they can perform further actions, like contacting the dealer, submitting a lead form, or other actions, before visiting the dealership.

Note: Vehicle parts, accessories, tires, and services aren't supported with vehicle ads.

Vehicle advertisers can participate by uploading their vehicle feeds in the Merchant Center and running Performance Max campaigns in Google Ads to serve vehicle ads. Learn more about vehicle ads, the implementation process, and policies to follow.

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