The delivery time and delivery costs that you offer on your website are important information for customers evaluating a possible purchase. Google requires this delivery information as some countries and local regulations require Google to show this info to customers.
In other instances, your products not having delivery information could result in ranking demotions. This delivery information is used across many Google features, including Shopping ads and free-of-charge product listings.
Delivery time and delivery cost are two of the most common reasons why customers abandon their shopping purchases, so you'll want to make sure that your delivery information is accurate and up to date.
Does Google dispatch products to customers?
No, Google will only display your products and delivery information, then redirect customers to your website. You are responsible for fulfilling any orders customers decide to purchase.
Why do I need to provide delivery information?
Some countries and local regulations require Google to show delivery information to customers. In other instances, your products not having delivery information could result in ranking demotions.
After I've provided delivery information, will it be associated with all of my products?
If you only have one delivery option, it will be applied to all products being delivered to the same countries.
If any of your products have different delivery speeds or costs, such as heavy products or products with special promotions, specify this using the delivery label [shipping_label] attribute and create additional delivery information only for them.
A product can have multiple delivery options, and each option can be used to generate delivery labels for multiple orders.
What if I offer multiple delivery options for the same country?
If you provide different delivery options for a product in the same country, we'll calculate the lowest delivery rate for the product for a given situation and display that rate and the associated delivery times to customers based on where Google thinks that the customer is shopping.
If the delivery cost is the same, we'll use the delivery option with the fastest delivery speed.
When is delivery information required?
If you want Google to show your products to customers in any of the following countries: Australia, Austria, Belgium, Canada, Czechia, France, Germany, Ireland, Israel, Italy, Japan, New Zealand, Poland, South Korea, Spain, Switzerland, the Netherlands, United Kingdom, United States.