How to fix: Invalid image format

Check that the image format, image link and the server settings are correct

In this article


Why this issue is happening

Your product images aren't encoded in a way that Google recognises. This prevents us from displaying your image in Shopping ads and free listings, so your products have been disapproved until the images are updated to meet our encoding standards.

How to fix the issue

Check the values that you've submitted for the image link [image_link] attribute and the additional image link [additional_image_link] attribute for this product. Ensure that those values abide by the attribute minimum requirements and are encoded in an accepted format, such as:

  • JPEG (.jpg/.jpeg)
  • WebP (.webp)
  • PNG (.png)
  • GIF (.gif)
  • BMP (.bmp)
  • TIFF (.tif/.tiff)

Fix products one by one directly in Merchant Center

Step 1 Go to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Click on the title of the product that you want to fix, then click Edit product.

Step 4 Make the sure that the images that you submit are encoded in an accepted format.

Step 5 Select Save.

Fix multiple products at once

Step 1 Go to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Select the Download icon to download a list (.csv) of all affected products for all issues or this particular issue.

Step 4 Cross-reference the downloaded list with your uploaded product data, and ensure that any images that you've submitted are encoded in an accepted format.

Step 5 Re-upload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you've fixed the issue by making sure that the issue is no longer listed on the 'Needs attention' page.

Bear in mind: Your change may take 24–72 hours to be reflected on the Needs attention page.

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