YouTube offers great opportunities to showcase your own products, be discovered and allow YouTube audiences to check out on your website. There are several ways to show your products on YouTube, depending on which programmes you participate in.
Show your products on YouTube
Free listings feeds
Your products that show in free listings may be eligible to appear across shopping experiences on Google, including on YouTube. See where Google shows your free product listings on YouTube
- The free listings checkout experience remains the same, where the product link will redirect the viewer to your site for purchase and checkout.
- Free clicks are counted within free listings reporting in Merchant Center.
- If you're not signed up for free listings, learn how here.
YouTube Shopping feeds
With YouTube Shopping, your products will show across your YouTube channel. Read more here to learn which surfaces
- To get started, follow the onboarding steps for the YouTube Shopping programme.
- Once you've completed onboarding through a participating Shopping platform or retailer, your product feed will be set to the YouTube Shopping
[YouTube_Shopping]destination. The checkout experience will redirect the viewer to your site for purchase and checkout. - Note: Reporting for YouTube Shopping feeds isn't available yet.
Learn how to manage your shop on YouTube
Manage your products on your YouTube channel
If you have your own YouTube channel, you might be eligible to manage your products on your YouTube channel via the product shelf and related shopping features.
Learn more about how to manage products on your YouTube channel