Submit data feeds via Scheduled Fetches

To create or edit a schedule for a data feed:

  1. Sign in to your Google Merchant Center account.
  2. Click the Feeds tab. (Make sure that you've already registered your feed in your account.)
  3. Click the name of the data feed that you would like to schedule.
  4. Click the Schedule tab on the page that loads, and click EDIT SCHEDULE at the bottom of the page.
  5. Schedule the desired frequency, timing and location of your feed. (Important: The URL of your file location must begin with either http://, https://, ftp:// or sftp://).
  6. If your file requires a username and password to access, please enter the appropriate login information to allow Google to access your file.
  7. Click Update Schedule to save your changes or Update and fetch now to trigger an immediate fetch and upload of the file from the URL specified.


  • The size of the file that you're scheduling must be less than 1 gigabyte (GB), and the user agents "Googlebot" and "AdsBot-Google" cannot be blocked from the directory containing your feed.
  • Please ensure that the feed URL points directly to your data feed file in one of our supported file formats. Note that pointing to an HTML page of your website will cause the processing of your feed to fail.

Eligible file locations

Google Merchant Center will support scheduled fetch uploads using the http, https, ftp or sftp protocols.

  • If you’re submitting via the ftp, http or https protocols, please be aware that username and password are optional fields and should be left empty if no username or password is required.
  • If you’re submitting via the sftp protocol, the username and password fields are required.
  • If you’re setting up a scheduled fetch within Merchant Center, you cannot use Google’s FTP or SFTP Server ( or s as your feed URL.

Note: With scheduled fetches, you host your feed files on your servers. If you’re hosting your files on an SFTP or FTP server, the username and password fields on the Schedule tab refers to the credentials for your server. This login information is different from login information in the SFTP and FTP Settings tab, which contains the username and password required to access Google's SFTP or FTP upload server.

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