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Submit feeds via Scheduled Fetches

To create or edit a schedule for a data feed:

  1. Sign in to your Google Merchant Center account.
  2. From the navigation panel, click Products
  3. From the page menu, click Feeds to open the feeds page. (Make sure that you've already registered your feed in your account.)
  4. Click the name of the feed that you'd like to schedule.
  5. Click Schedule on the page that loads and click Edit schedule at the bottom of the page.
  6. Schedule the desired frequency, timing and location of your feed. (Important: The URL of your file location must begin with either http://, https://, ftp:// or sftp://).
  7. If your file requires a username and password to be accessed, enter the appropriate login information to allow Google to access your file.
  8. Click Update schedule to save your changes or Update and fetch now to trigger an immediate fetch and upload of the file from the specified URL.


  • The size of the file that you're scheduling must be less than 4 gigabytes (GB), and the user-agents "Googlebot" and "AdsBot-Google" cannot be blocked from the directory containing your feed.
  • Make sure that the feed URL points directly to your feed file in one of the supported file formats. Note that pointing to an HTML page of your website will cause the processing of your feed to fail.

Eligible file locations

Google Merchant Center supports scheduled fetch uploads using the http, https, ftp, or sftp protocols.

  • If you're submitting via the ftp, http or https protocols, bear in mind that username and password are optional fields and should be left empty if no username or password is required.
  • If you're submitting via the sftp protocol, the username and password fields are required.
  • If you’re setting up a scheduled fetch within Merchant Center, you cannot use Google’s FTP or SFTP Server ( or s as your feed URL.

Note: With scheduled fetches, you host your feed files on your servers. If you're hosting your files on an SFTP or FTP server, the username and password fields under Schedule refer to the credentials for your server. This login information is different from login information on the SFTP / FTP /GCS page, which contains the username and password required to access Google's SFTP or FTP upload server.

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