Manage people and access levels in Merchant Center

On this page

• Access types
• Manage people on your account
• Frequently asked questions

---

Access types

All role definitions and access permissions apply to both the Merchant Center UI and the Merchant API. However, to execute API calls, the API client or the specific merchant must complete a one-time developer registration process. For more information, see Register as a developer with Merchant API. 

Account admins can specify different access levels for each person and each person may receive different types of emails.

Super admin

Super admins are people from the Business Manager profile to which this Merchant Center is connected and who hold the highest level of access to connected apps. In Merchant Center, they hold admin access.

Admin

Admins are people with beyond-standard access. Admins may add, remove or edit people. Only admins can add and remove apps and shops in Merchant Center.

Standard

People with standard access can sign in to Merchant Center and access everything, but they won't be able to manage others or add and remove apps and shops.

• Standard users can also verify the shop's website URL, link Business Profiles with Merchant Center, perform feed or product edits and, like the admin user, change account configuration (such as editing your business address).
• Standard users can't work with reports, view performance insights, enable programmes or link Google Ads accounts.

Read-only

People with read-only access can view all the information that a standard user can access. However, they can't make any changes to account configuration or product data in Merchant Center.

Email-only access

No account access, but will receive emails based on preferences.

Performance and insights

People with the performance and insights access level can read, modify and delete custom reports, as well as read any predefined dashboards and reports.

YouTube Shopping affiliate programme

Users in this role can manage YouTube affiliate campaigns and view performance analytics of the programme.

Note: Access is limited to YouTube Shopping affiliate programme tools only. Users are restricted from viewing broader Merchant Center functions or sensitive merchant data.

API developer

The API developer role doesn't grant API access, but only is an indication that this particular user should receive important API-related communications. The role itself only grants basic access to the account's metadata and the ability for the user to change their own settings. At least one user with the API developer role is required for each API integration. For more information, see Register as a developer with Merchant API.

---

Manage people on your account

Invite a new person

1. Go to Access and services in your Merchant Center account.
2. In the 'People and access' tab, under 'people', select Add person.
3. Enter the email address of the person who you want to invite.
4. On the next page, select the level of Access type that you'd like to grant: admin or standard. The default email permissions such as mandatory service announcements, news and tips, surveys and pilots, product data alerts, returns and reports will apply to all new people.
   Tip: If you are a super admin, you can grant this person super admin access in Business Manager. To go to Business Manager, select 'Go to Business Manager' under the People list.
5. Select Add user.

After you've done this, the invited person will receive an email prompting them to accept. Their access will be marked as 'pending' until they accept the invitation.

Note: If you're adding a new super admin, you must do so through your Business Manager account. Merchant Center doesn't directly manage super admin access. Learn more about managing your business as a super admin.

Revoke people roles

Before removing a person, ensure that your website URL verification status isn't associated with that person. If it is and you remove that person from your account, you'll also lose your verification status (and subsequently your claim status) and will need to complete website verification and claiming with another person.

1. Go to Access and services in your Merchant Center account.
2. In the 'People and access' tab, under 'people', select Manage for the person who you would like to remove.
3. Under 'Account Status', select Remove person.

Edit people roles

Admin users may edit a person's role. To do this:

1. Go to Access and services in your Merchant Center account.
2. In the 'People and access' tab, under 'People', select Manage for the person whose access you wish to edit.
3. Select the new access type that you want to assign to this person, then select Save.

Unlink an account

If you no longer wish to have your Google Account linked to a Merchant Center account, you can remove your own access in the 'People and access' section by selecting Manage and removing yourself.

In Merchant Center:

1. Go to Access and services in your Merchant Center account.
2. In the Apps and services section, you'll find the linked Google Ads accounts.
3. Select the account that you'd like to unlink and select Remove access.

In Google Ads:

1. Go to Data manager in your Google Ads account.
2. Under the 'Connected products' tab, find the Merchant Center account that you want to unlink.
3. Select Manage and link next to the Merchant Center account.
4. Select Unlink.

Note: If you're a Merchant Center admin, you won't be able to remove your Google Account unless there's another admin already associated with the account.

Frequently asked questions

How many Merchant Center accounts can a single user be added to?

A single user can be added to a maximum of 100 Merchant Center accounts.

Can multiple Google Accounts be linked to a single Merchant Center account?

Yes. People are added and managed via individual Google Accounts and associated email addresses.

I received an error message: 'We were unable to add this email address because it is not associated with a Google Account. Please choose a different email address or create a new Google Account.'

If you receive this error message, the email address that you're trying to grant access to Merchant Center isn't linked to a Google Account. Email addresses must be linked to a Google Account to be added to Merchant Center. To link your email to a Google Account:

• Go to Google Account sign-up.
• Select Use my current email address instead.

What access does a person need to get the 'Verified website owner' label?

Everyone is eligible for the attribute 'Verified website owner'. If this label appears under a person's name in the 'People' list, it means that this person has verified the website associated with their Merchant Center account.

Who can invite new people and change access levels?

Admin users can invite others to access the Google Merchant Center account. To do so, select the 'People and access' tab under the 'Access and services' section of the Settings menu in the left navigation panel.

Can other people on the Merchant Center account view my login information?

No, all users sign in to your account with their own Google Accounts, so you can safeguard your own login information.

What is a super admin?

Super admin is a role given to a person in Business Manager that has the highest permissions across all of your connected apps, as well as the ability to grant or remove the access of others. Learn more about how to Manage your business as a super admin.

Can I change my display language without impacting other users?

You can update your display language in 'Manage display language' in the 'Personal preferences' tab within 'General' settings. This will allow you to see your preferred language without affecting any other users.