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Why this issue is happening
For one or more of your products, you submitted a landing page, via the link [link] attribute or link template [link_template] attribute that can’t be accessed by Google and may also not be accessible to Google users. When the landing page linked to your ad or listing is unavailable, users have a bad experience, leading to a bad return on your ad spend. To avoid a bad user experience, we disable products that have an unavailable landing page. These products will stop showing in ads and free listings until Google can access the landing page.
We routinely crawl your landing pages to ensure that they work properly. Common crawl errors include:
- Page not found (404): The landing page was not found on the server. To fix this error, make sure you specify a working URL of the landing page with the link
[link]or link template[link_template]attributes. - Too many redirects: Your landing page redirects too many times. To fix this error, make sure your landing page URL doesn't have more than 2 redirects.
- Could not connect / HTTP 5xx response: When we tried to access the landing page, the server could not process the request due to an unknown reason. To fix this error, make sure that your website is always available.
- Can’t access your robots.txt file: The product page was unavailable for Google to check because your online store's robots.txt file couldn't be reached.
- Hostname not resolvable: We were not able to resolve the hostname. To fix this error, make sure that your DNS configuration is set up properly.
- URL protocol: The URL provided by the link
[link]or link template[link_template] - If using the Regional availability and pricing add-on feature: Ensure that all landing pages with region ID can be crawled. For example, URLs like the following should be accessible to Google.
- https://mystorewebsite.com/p/myproductlandingpage?region_id=123456
- https://mystorewebsite.com/p?offer=myproduct®ion_id=123456
Learn more about Product crawl issues.
How to fix the issue
To resolve this issue, identify and fix the error to make sure your landing page is accessible from any device, location, or browser. You can test your current configuration with the URL Inspection Tool. Make sure to select Desktop as the type of fetch.
If you need to update the product page link for any of your products, follow the steps below:
Fix products one by one directly in Merchant Center
Go to Products in Merchant Center, then select the Needs attention tab.
Use the filter icon
above the table to find all products affected by your issue.
Click on the title of the product you want to fix, then click Edit product.
Update your product page link to a URL that can be accessed by Google.
Select Save.
Fix multiple products at once
Go to Products in Merchant Center, then select the Needs attention tab.
Use the filter icon
above the table to find all products affected by your issue.
Select the Download icon
to download a list (.csv) of all affected products for all issues or this particular issue.
Cross reference the downloaded list with your uploaded product data, and ensure that for these products the URLs that you’ve submitted using the link
[link] attribute lead to valid landing pages.
Reupload your corrected product data to Merchant Center via your chosen upload method.
Next steps
After you fix the issue, you can ask for a website check to speed up the review and reapproval process. If you choose not to request a website check, an automatic review will still be performed at a later time.
It may take some time for your change to be reflected on the “Needs attention” page. This time allows us to verify that we can access the landing pages. If the issue is fixed, your products will start showing up in ads and free listings again.
If Google identifies that the issue still persists during the website check, you'll be notified on the "Product details" page under the "Needs attention" tab to fix the issue and resubmit for another check. After a successful check, the issue will no longer be listed on the "Needs attention" tab.