In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Set up automated discounts (for Shopify, WooCommerce, Magento 2 merchants)

A custom icon for Merchant Center Classic and Merchant Center Next.

The automated discounts feature allows you to discount your product prices effectively based on the multiple real-time signals and show a discounted price on Shopping ads and on your website.

Product landing page of a green candle with the original price crossed out and sale price in red.

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Note: Merchants not using Shopify, WooCommerce, or Magento 2 follow a different process for setting up automated discounts. Learn how to Set up automated discounts.


Automated discounts allow you to effectively price products in Shopping ads on Google. Our goal is to help you drive more conversions and profit.

  • Customize pricing: Find the optimum product discount across Shopping ads and your site’s product landing pages with the help of Google’s high-scale models.
  • Save time: Automated, real-time price optimization saves time, effort, and cost.

Eligibility and requirements

Before you can participate, make sure you meet these requirements: Aggregated minimum of 1,000 product clicks per week at merchant-level. Your account can have multiple participating Merchant Center IDs, but each must separately fulfill this requirement.

  • Conversion tracking and feed configuration set up.
  • Merchant systems must be able to accept and honor Google-provided product prices from the URL.
  • Commitment to allow Google to show opted-in products with a ramp up volume of 1%, 5%, 20%, 50%, and >50%. Learn more about launch and ramp-up.

Instructions for merchants

When you sign up for automated discounts, you can choose a channel partner that can help you with setup. Here are the channel partners that you can choose from:

Note: More channel partners will be added in the future. If your channel partner is not listed, proceed with integration following a different process. Learn how to Set up automated discounts.

Step 1 of 6: Select program and your preferred currency

Under Marketing, you'll find "Automated discounts" tab. Click on Continue and then select "Automated discounts" and select your preferred currency for reporting. If you're using a third party platform, indicate the name of the platform or service. Upon submitting, you can move on to next steps to set up conversion tracking and feeds.
Note: If there's no "Automated discounts" tab, click here to proceed.

Step 2 of 6: Set up conversion reporting with cart data

Your channel partner will guide you through the process to set up conversion tracking with cart data.
Note: GA4 and Floodlight integration are currently not supported. Users using GA4 or Floodlight can create a secondary conversion action using Google Ads conversions.

Step 3 of 6: Opt in products using feeds

Opt-in products

To complete this step, provide the minimum price [auto_pricing_min_price] and product-level cost of goods (cogs) [cost_of_goods_sold] attribute in your feed for the products that you want to include. Remember that the maximum price must be the regular price attribute already provided in your product feeds. Google won’t go higher than this price.

To opt-in products, add these 2 additional attributes to the feed:

Required attributes Value type Description
minimum price [auto_pricing_min_price] String

This is the minimum price. Indicate the minimum below which you don’t want the discount to be applied. Follow the same formatting rules as for the price [price] attribute.

Note: This can generally equal the cost of goods (cogs) [cost_of_goods_sold] attribute unless there are special requirements (such as MAP restrictions).

cost of goods (cogs) [cost_of_goods_sold] String This is the cost of goods (cogs). If accurate information isn’t available, provide the best estimation.

Opt-out products (optional)

If you want to opt out individual products from automated discounts, remove the minimum price [auto_pricing_min_price] attribute for each product.

Note: Don’t remove the cost of goods (cogs) [cost_of_goods_sold] attribute for opted-out products. It’s still used to compute the total profit from reported baskets.

We recommend opting in at least 50% of offers in order to reach the highest gains.

Step 4 of 6: URL integration

This step requires you to accept and apply the Google-recommended price for opted-in products as a new sale price on your website. Your channel partner will guide you through this process.

Product landing page of a green candle with the original price crossed out and sale price in red.

Step 5 of 6: Google review

After the implementation steps have been completed, request Google to conduct a full review by clicking the button “Request verification”. The review will go through end-to-end testing that covers multiple scenarios. It’ll be completed within the Google Network to ensure the integration is functioning correctly. Google will let you know if it finds any issues and shows on the last setup page.

If there are issues found, resolve the issue and submit a follow-up review request by clicking the button again or contacting You’ll have to resubmit review requests until all issues have been resolved.

Step 6 of 6: Kickoff

After Google reviews and approves your account, click on the “Begin Automated discounting” button to start the automated discounts feature.

Launch schedule


Automated discounts runs an A/B experiment which shows the discount prices to only a fraction of users. After your review is complete, we’ll start the ramp-up process according to the schedule below. The time between each ramp-up stage will generally be less than 7 days.

Ramp-up schedule

  • First stage: Discounts shown to 1% of customers
  • Second stage: Discounts shown to 5% of customers
  • Third stage: Discounts shown to 20% of customers
  • Fourth stage: Discounts shown to 50% of customers
  • Final stages: Discounts shown to more than 50% of customers

Google will let you know when each new stage begins. You can check your ramp-up percentage in Merchant Center at any time by going to the “Marketing” tab and clicking “Automated discounts”.


Google regularly runs quality checks to ensure that the integration continues to work properly. If we detect substantial issues with your integration at any point after launch (for example, if price passing isn’t being followed through to the landing page), we will:

  • Ramp down the % of customers exposed to the discounts until it’s at 0%
  • Communicate with you immediately
  • Provide specific suggestions on how to fix the issue

In order to ramp back up to the previous launch stage, contact for a review. After the review is complete and no issues are found, automated discounts will be reactivated.


You can check your performance at any time by navigating to the “Marketing” tab and clicking "Automated discounts" tab. Your performance metrics, including incremental impressions, conversions, and other metrics, will appear on your scorecards. These are updated daily.

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