Merchant Center announcements change log

  1. Promotion policy guidelines updates

    Changes starting in January 2026 Starting in January 2026, Google Shopping promotion policies will be updated to allow some more eligible promotion types to be supported on Google. We now support promotions on subscription fees. Subscription services offering an amount off or percentage off discount on the subscription cost will be allowed. To create a cost-free trial or discounted subscription promotion, set the eligibility requirement as 'Subscribe and save' in the Merchant Center Promotion page UI or set redemption_restriction to 'subscribe_and_save' using the promotions feed. Example: Get …
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  2. Shopping season is here: Final checks for a successful festive season 2025

    The 2025 festive shopping season is defined by the research-driven, value-conscious consumer. To convert cautious consideration into confident purchases, the themes of the year are technical excellence and leveraging AI-powered campaigns across the entire Google ecosystem. This guide outlines best practices for maximising performance throughout the entire festive shopping season. Platform and product data readiness Successful festive campaigns can be built on a foundation of high-quality product data and account health. Focus on these year-round best practices to help ensure that your inventor…
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  3. Melatonin policy update: Expanded availability for dietary supplements

    In November, Google will be updating the Unapproved pharmaceuticals and supplements policy to allow the promotion of legal melatonin supplements in Germany, France and Spain. Previously, melatonin was not permitted in these countries. The updated policy now allows for the promotion of dietary supplements containing melatonin, provided that they comply with local laws and regulations. The promotion of prescription melatonin products remains prohibited.
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  4. Policy update: Physical goods subscriptions

    Physical goods subscriptions will be available to all eligible Shopping ad merchants in the United States. This update allows you to sell physical goods on a recurring basis, giving you more flexibility in your business models and offering your customers more convenient ways to shop. This policy update formally allows physical goods subscriptions in the following categories: Apparel and accessories, coffee, healthcare (excluding prescription drugs), home and garden, personal care, pet supplies, prepared foods, and toys. To get started, update your product feed with the subscription cost [subsc…
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  5. Clarifying the Misrepresentation policy for Shopping ads and free listings

    Based on your feedback, we're clarifying the Misrepresentation policy. This update provides additional examples of what the policy covers, more guidance on how to be compliant and more information about our appeals process: Enforcement clarification: We've added additional examples around non-delivery and inoperable return/refund processes. This isn't a change to our current enforcement, but a clarification for your reference. Support clarification: We've added additional guidance on best practices for maintaining compliance with our policy and our appeals process. Review the Misrepresentation…
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  6. Introducing Merchant API

    Merchant API is a new, simplified API designed to help you manage your Merchant Center and showcase your products and your business across Google with ease. Merchant API is now generally available and features a simplified interface designed to help you manage your Merchant Center accounts and showcase your products at scale and with ease. You will also get programmatic access to data, insights and unique capabilities at scale, allowing you to control how your business and products appear on Google. The new interface is set to become the primary tool, which lets you manage your product data fo…
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  7. Policy update: European Union political content

    Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page. In September 2025, Google will update the Political content policy to include the following regional restriction for Shopping ads for the European Union (EU). The following is restricted on Google platforms: Political advertising as defined under EU Regulation 2024/900: Ads by, for or on behalf…
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  8. Vehicle ads are now available to advertisers in France and the Netherlands

    Starting in August 2025, vehicle ads will be available to all the vehicle advertisers in France and the Netherlands. The programme will be expanded to more countries at a later date. Vehicle ads are a performance-focused, omnichannel, lower-funnel format designed to help automotive advertisers promote their full inventory to shoppers on Google. Upon clicking a vehicle ad, a shopper is seamlessly directed to the vehicle description page (VDP) on your website, featuring key details such as an image of the car, make, model, price, mileage and the advertiser name. The VDP empowers the shopper to e…
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  9. Update to the dangerous products or services policy

    On 1 September 2025, the Google Ads and Google Shopping dangerous products and services policy will be updated to restrict the following category of products: Promotion of pill presses, encapsulating machines and related components used for compacting or filling powders, granules or other materials into tablets or capsules. Examples: Pill presses, tableting machines, dies, moulds, stamps, punches used for creation or imprinting of pills and tablets. We will begin enforcing the policy update on 1 September 2025 with full enforcement ramping up over approximately six weeks. Violations of this po…
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  10. Email archive feature will be discontinued

    We're simplifying how you receive important updates and notifications to provide a more personalised and relevant experience. The email archive feature within Merchant Center will be discontinued after 25 June 2025. Where to find your notifications: All the most relevant messages and notifications specific to your account will now be available directly within Merchant Center Next. You can find these important updates under the 'Notifications' section in Merchant Center Next. This change will streamline your alerts and keep all important updates in one place. This ensures that you receive timel…
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  11. Enable AI-powered growth and insights

    As we announced at Google Marketing Live 2025, you'll soon see personalised growth insights and recommendations for your business using the power of Google AI in Merchant Center. What's changing Google Merchant Center uses AI to analyse your unique products and performance data and uncover opportunities for your business. In the coming months, we'll be launching another new AI-powered feature that proactively surfaces AI-powered insights and recommendations, leveraging Google's analysis of your unique products and performance data to uncover new opportunities for your business. For example, Me…
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  12. Merchant Center product data specification update 2025

    Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online. What's changing this year Changes beginning immediately (8 April 2025) We will stop supporting the price [price] attribute for deposits on products with instalment pricing. You must use the deposit [downpayment] sub-attribute of the instalment [installment] attribute, and price [price] must be the alternative price when paid in full upfront instead of in instalments. The energy efficiency class attributes will be replaced in EU countries b…
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  13. Policy update: Vehicle ads will now accept RVs and campers

    Vehicle ads will be expanding to include recreational vehicles (RVs) and campers. This means that you'll be able to advertise your RV and camper inventory on Google, reaching a broader audience of potential buyers. Licensing requirements: Just like with other vehicles advertised through vehicle ads, dealerships must have a valid dealership licence in the states, territories or provinces where the RVs and campers are located and/or offered for sale. Learn more about Vehicle ads policies (Beta) for requirements on advertising RVs and campers and to ensure that your inventory is eligible.
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  14. Conversion tracking has now been renamed to key events

    We are updating the name for free listing conversion experiences in Merchant Center from conversions to key events. Previously, important events marked as conversions in Google Analytics were measured differently from how conversions in Google Ads are measured, leading to discrepancies between Google Ads and Google Analytics. To address this, 'conversion tracking' is being redefined to align with recent Google Analytics and Google Ads updates for unified conversion reporting. From now on, the term 'conversion' is used only within the ads context to track ad campaign performance and optimise bi…
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  15. Product Studio is now available in 15 new countries

    Product Studio, the suite of AI-powered tools designed to help businesses create and enhance product images, is now available in 15 new countries: Czechia, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slovakia, Sweden, Turkey and Ukraine. This expansion brings the total number of countries where Product Studio is accessible to 30, building upon its existing presence in Australia, Austria, Belgium, Brazil, Canada, Germany, India, Italy, Japan, the Netherlands, Poland, Spain, Switzerland, the United Kingdom and the United States. We plan to roll out…
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  16. Policy update: Inconsistent language between the feed and the website

    In December 2024, we are relaxing the supported language policy to allow some differences between your product feed language and website language. Product information, including title, description and variant information, that is in a different language from your designated feed language will be allowed as long as the majority of the product data matches the feed language. However, these offers might have limited performance since the information provided will not match a user's search terms and expectations in a given language. Elements of the checkout process that enable the user to navigate…
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  17. Update to Political content policy

    Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page. On 11 November 2024, Google will update the Political content policy to lift the temporary restrictions on ads relating to the US elections as follows: We will remove the restrictions on ads relating to US elections serving in the US which started after the last polls closed on election day, 5 …
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  18. Update to Political content policy

    Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page. In October 2024, Google will update the Political content policy to include temporary restrictions on ads relating to the US elections as follows: We will pause ads relating to US elections from serving in the US after the last polls close on election day, 5 November 2024. This will include US …
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  19. Launching the new Google Shopping

    Today on The Keyword, we introduced the new Google Shopping, which starts being rolled out today in the US. This new experience will make it easier for shoppers to find the products that they're looking for, and create new opportunities for merchants to connect with shoppers and grow their business. A few key updates for merchants to be aware of: An enhanced shopping experience: The new visually rich, intuitive and personalised experience elevates larger product images, popular categories and a clean, modern feel – creating a new home for shoppers to browse, get inspired, research and find mer…
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  20. Video generation launching in Product Studio

    Starting today, Product Studio now offers AI-powered video creation tools to help you to effortlessly produce high-quality product videos. With this new feature, you can transform existing product images into dynamic videos in just a few clicks, saving valuable time and resources. Choose the product that you want to feature and select a video theme. Google's AI-powered tool will customise the video to match your brand, enhance your images and highlight product attributes. You can also add audio and customise the headline to promote a sales event, share your brand values or call out what makes …
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  21. Amazon MCF integration announcement: Empowering retailers with enhanced shipping data

    We're excited to announce our upcoming integration with Amazon Multi-Channel Fulfillment (MCF). The integration is set to greatly improve how retailers using Amazon MCF display their shipping speeds on Google. The integration will provide retailers with the tools to display more accurate delivery speed estimates and improve the shopper experience by showcasing 3 days fast delivery provided by Amazon MCF service. What’s changing Facilitated merchants participation: Amazon will provide an intake form accessible in Seller Central. MCF merchants can click the form link, and provide their website U…
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  22. Merchant Center Help Centre now fully supports Merchant Center Next

    All merchants have now been migrated to Merchant Center Next. Accordingly, we've updated the Merchant Center Help Centre to primarily show Merchant Center Next content instead of classic Merchant Center Next content. What's changed You'll now find Merchant Center Next articles by default when searching the Help Centre. Some new or renamed features in Merchant Center Next include: Product Studio, a free suite of AI-powered tools to enhance product images. It's currently available in the US, UK, Canada, Australia, Japan and India, with more regions coming soon. Data sources (previously referred …
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  23. Vehicle ads have become available to advertisers in the United Kingdom

    Effective from October 2024, vehicle ads will be available to all United Kingdom advertisers and will be expanded to more countries at a later date. Vehicle ads are a performance-focused, omnichannel, lower-funnel ad format that allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com. This format shows customers an image of the car, plus information such as make, model, price, mileage and advertiser name. Clicking on a vehicle ad takes the customer to the vehicle description page (VDP) on the advertiser's website, where they can per…
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  24. Top tips to optimise for the festive season and beyond with Google AI

    The festive season has evolved. It's no longer just about Black Friday or Cyber Monday. For example, did you know that in 2023 there were eight days in December that had higher spend than Cyber Monday?1 From the excitement of double-digit sale days, to the post-holiday 'new year, new me' resolutions, we’re here to help you anticipate the unexpected and drive profitable growth year-round. Discover the latest products and features designed to help you win the peak days that you know and the new ones that you don’t with Google AI. Set yourself up for success with insights and optimisations powere…
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  25. Merchant Center Next: Upgrading all retailers by September

    We're excited to announce the full rollout of Merchant Center Next, replacing the classic Merchant Center experience. By September, all retailers will be upgraded to Merchant Center Next, which includes new insights reports, generative AI imagery tools and a more intuitive interface. Last year, we introduced Merchant Center Next, our simplified platform for businesses to manage how their products are shown on Google. Merchant Center Next is easier to use, lets you control how your products appear across Google and gives you valuable insights about your business, products and market. What's new…
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  26. Policy update: British Columbia political content

    In August 2024, Google will update the regional restrictions under the Shopping Ads Political content policy to include regional restrictions in Canada. In British Columbia, the following is not allowed on Google platforms: Election advertising as defined under the Election Act, RSBC 1996, c 106. During the pre-campaign period, as defined by the British Columbia Election Act, ads sponsored by a third-party sponsor that directly promote or oppose a registered British Columbian political party or the election of a candidate for member of the Legislative Assembly of British Columbia. During the c…
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  27. Policy update: Linked account suspension

    We've updated our abuse of the network policy. What's changing We've updated our prohibited practices for free listings to include the 'Linked account suspension' status. This status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. The 'Linked account suspension' status indicates that a suspended Google Ads account is linked to your Merchant Center account. You have to fix the Google Ads suspension before your Merchant Center suspension can be reviewed. Learn more about Abuse of the free listings network polici…
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  28. Manage your product data sources with ease.

    We're excited to announce a new set of help articles covering the advanced data source management features in Merchant Center Next. These articles provide clear, step-by-step guidance on using these features to optimise your product data and resolve issues. We've simplified complex processes to make managing your product information easier than ever. Unlock powerful data management capabilities with the new advanced data source management add-on in Merchant Center Next. This add-on gives you access to features like attribute rules and supplemental data sources, allowing you to fine-tune your p…
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  29. Product Studio country expansion and feature enhancements

    Product Studio has expanded to merchants based in the UK, India, and Japan! Now, merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP can access the suite of free, AI-powered tools to help you create high quality images that you can use across your marketing channels. Get started using Product Studio in Merchant Center Next or within the Google & YouTube app on Shopify. Product Studio also has the following updates, so you can update your product images even faster: File upload: You can now upload a new product image directly to Product Studio. After you've gene…
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  30. Policy update: Restrictions on promoting deepfake sexual content

    Google is committed to fostering a safe and respectful advertising environment. In line with this goal, we are updating our policies regarding the promotion of synthetic sexual content. Effective in May, Shopping ads will no longer allow the following: Promotion of services that generate, distribute or store synthetic sexually explicit content or synthetic content containing nudity. This includes services that create 'deepfakes' and other manipulated imagery. Ads for content that provides instructions on the creation of synthetic sexually explicit content or synthetic content with nudity. Exam…
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  31. Policy update: Enabling online pharmacies in Belgium to promote over-the-counter drugs

    In May 2024, Google will update the healthcare and medicines policy for Shopping ads, free listings, local inventory ads and free local product listings to enable online pharmacies in Belgium to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google. Starting in May 2024, online pharmacies in Belgium can apply for certification here. For more information, see the healthcare and medicines policy pages for Shopping ads, free lis…
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  32. Policy update: Brazil political content

    Google will be updating its Political content policy to align with the Superior Electoral Tribunal Resolution, TSE Resolution 23,732/2024. This change will take effect on 1 May 2024. In Brazil, the following will be prohibited on Google platforms: Ads featuring elections, political parties, federations and coalitions, elected positions, government proposals, legislative bills, the exercise of the right to vote, and other political rights or matters related to the electoral process. This policy applies to Shopping ads and local inventory ads. Review the Political content policy update to determ…
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  33. 2024 Merchant Center product data specification update

    Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online. What's changing this year Changes beginning immediately (9 April 2024) Introducing new product data specification attributes for AI-generated content in Shopping ads and free listings: we're adding new attributes that will require merchants to disclose text content that was created using generative AI. Use the structured title [structured_title] attribute and the structured description [structured_description] attribute when using AI-gener…
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  34. Update: Loyalty programme now available in Japan

    The merchant point programme on free listings allows you to surface redeemable points benefits to customers across Google surfaces. Point programme benefits will display across different Google properties, such as Google Search, Wallet and Maps. Merchants listing their products in Japan via free listings are eligible to use this programme. Some highlights of the programme include: You can showcase your logo, the number of points that your customers can earn when making purchases, alongside other details of your products on Google surfaces. You can also select third-party loyalty programmes or …
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  35. Incremental feeds deprecation

    This incremental feeds feature allowed merchants to create and maintain manual offers easily by uploading a feed file. Existing merchant feeds aren't impacted by this deprecation. They don't need to take any action to continue serving, but feed files uploaded in the future will need to be the standard primary or supplemental feed types. After the launch, merchants can freely use the same file that they used previously by using an alternative upload method. Primary feeds Some merchant feeds will be migrated to using primary feeds. Behaviours of primary feeds that vary slightly from incremental …
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  36. Update to product ratings feed specification: Review ID required

    Starting on 8 July 2024, a review ID (<review id>) attribute will be required for all reviews when submitting a product review feed. A review ID is a permanent, unique identifier for a product review in a product review feed. This change will allow us to support additional features in Merchant Center that will require reviews to have a unique, stable ID. After 8 July 2024, any review submitted in a product review feed without a review ID attribute will not be processed successfully. This will impact the serving of the review and may impact account eligibility to display product ratings on ads.…
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  37. Policy update: Vehicle ads policy update

    Starting April 2024, our vehicle ads policies (Beta) will allow advertisers to promote vehicles with lease options on their landing pages. Here's what's changing Vehicle advertisers will be able to showcase both lease and purchase options alongside each other on their product pages linked to their vehicle ads. The existing vehicle ad format itself remains unchanged. Note: Vehicle subscriptions are still not eligible for promotion through this format
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  38. Product Studio now available to merchants in Australia and Canada

    Product Studio is now available to merchants based in Australia and Canada! The suite of free, AI-powered tools helps you create high quality images that you can use across your marketing channels. The tools can generate scenes, increase image resolution and edit backgrounds. Access Product Studio in Merchant Center Next or Product Studio in the Google & YouTube app on Shopify. Today, Product Studio is only available for merchants based in the US, Australia, and Canada. Stay tuned as we look forward to expanding to additional countries throughout the year! Note: Product Studio currently only s…
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  39. St Patrick's Day themed templates available in Product Studio

    Product Studio is rolling out seasonal themed templates, and with just a few clicks, you can create high-quality promotional images for different annual events. The first templates for St Patrick's Day are now available, allowing you to quickly and effortlessly update your product images for the upcoming event. You can create your St Patrick's Day themed product images by following these steps: Go to the Product Studio page in the 'Creative content' section in Merchant Centre Next. Click Generate image and you will be taken to the Generate scene tab. Select the product image that you would lik…
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  40. Policy update: Teeth-whitening products

    Teeth-whitening products that contain equal to or less than 6% hydrogen peroxide or chemicals that emit hydrogen peroxide are allowed in the United Kingdom. Previously, teeth-whitening products with more than 0.1% hydrogen peroxide were prohibited in the UK. The change applies to Shopping ads and free listings. The restricted content policy is designed to protect customers from products that may be harmful or ineffective. We encourage merchants to review their teeth-whitening products to ensure that they comply with this updated policy. Remove ads or listings of teeth-whitening products that a…
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  41. Preserving metadata tags for AI-generated images in Merchant Center

    If you're using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI in the original image file. Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images. All AI-generated images must contain the IPTC Digital Source Type trainedAlgorithmicMedia tag. Learn more about IPTC photo metadata. These requirements apply to the following image attributes in Merchant Center classic and Merchant Center Next: Image link [image_link] Additional image link [additional_image_link] L…
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  42. Vehicle ads have become available to advertisers in Australia

    Effective from February 2024, vehicle ads will be available to all Australian advertisers. Vehicle ads will be expanded to more countries at a later date. Vehicle ads are a performance-focused, omnichannel, lower funnel ad format which allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com. This format shows customers an image of the car, plus information such as make, model, price, kilometers and advertiser name. Clicking on a vehicle ad takes the customer to the vehicle description page (VDP) on the advertiser’s website, where th…
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  43. Policy update: Inappropriate content sensitive events policy

    In February 2024, free listings will update the Inappropriate content policy to clarify the definition of sensitive events. A 'sensitive event' is an unforeseen event or development that creates significant risk to Google's ability to provide high-quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent features. During a sensitive event, we may take a variety of actions to address these risks. Examples of sensitive events include events with significant social, cultural or political impact, such as civil emergencies, natural disasters, public…
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  44. Policy update: Inappropriate content sensitive events policy

    In February 2024, Shopping ads will update the Inappropriate content policy to clarify the definition of sensitive events. A 'sensitive event' is an unforeseen event or development that creates significant risk to Google's ability to provide high-quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetised features. During a sensitive event, we may take a variety of actions to address these risks. Examples of sensitive events include events with significant social, cultural or political impact, such as civil emergencies, natural disa…
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  45. Policy update: Incorrect value: identifier exists [identifier_exists] changing from disapproval to warning

    Unique product identifiers (UPIs) define the product that you're selling in the global marketplace. They uniquely distinguish products that you're selling and help match search queries with your products. Prior to this change, offers would have been disapproved if they were submitted indicating an identifier does not exist for the product but there is evidence that a unique product identifier exists. After this change, the offers with the Item issue Incorrect value: identifier exists [identifier_exists] will receive a warning instead of a disapproval. If product identifier requirements are not…
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  46. Policy update: Aggregators in the United States and Canada can now participate in vehicle ads

    Aggregators are now eligible to show vehicle ads in the United States and Canada. With this, vehicle advertisers that are aggregators can promote their entire inventory of new and used vehicles to interested customers searching online for their next vehicle. Aggregators will need to upload vehicles from dealerships with valid licences. Offers from unlicensed dealers are not supported. Learn more about the vehicle ads policies.
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  47. Changes to Google Analytics attribution models in Merchant Center key event tracking

    Google Analytics will be sunsetting first-click, linear, time-decay and position-based attribution models. With this change, in early 2024, Merchant Center will remove the ability to select first-click, linear, time-decay and position-based attribution models when setting up the key event source in Merchant Center. Then, starting in April 2024, we'll switch any key event sources still using these models to data-driven attribution. If you don't want your key events to use data-driven attribution, you'll be able to use the last-click model. Learn more about changing your attribution model in Goo…
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  48. Stand out on Google with the new small business attribute

    People want to shop with small businesses: 84% of people say supporting local and small businesses is important to them. To help shoppers identify you as a small business, we're making it possible for you to add a new small business attribute to your listings across Search and Maps. If you're a small merchant using Merchant Centre or Business Profile in the US or the Google & YouTube app on Shopify, you can add the attribute to your account: In Merchant Centre, go to the 'Business info' tab under 'Settings', then navigate to 'Details' and toggle on the 'small business' attribute In Business Pr…
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  49. Policy update: E-juice is considered a dangerous product

    E-juice, a product designed to simulate tobacco smoking, is considered a dangerous product. As such, it is not allowed and is listed as an example under the Dangerous product policy, which applies to both Shopping ads and free listings. In simpler terms, E-juice cannot be listed on Shopping ads or listed for free because it is considered a dangerous product. This policy is in place to protect customers from buying products that could harm them.
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  50. Policy update: Changes to the promotion of healthcare products in Brazil

    Creatine, carnitine and L-carnitine can be promoted as supplements in Brazil, as long as they meet the specified dosage and labelling requirements. Artichoke polyphenol (polifenol de alcachofra) products and treatments are still not allowed. This policy update affects both Shopping ads and free listings. In other words: Creatine, carnitine and L-carnitine can now be promoted as dietary supplements in Brazil, but only if they meet certain requirements. Artichoke polyphenol products and treatments are still not allowed to be promoted in Brazil. This policy update applies to both paid and free li…
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  51. Policy update: Abusing the ad network

    The Shopping ads and free listings Malicious or unwanted software policy will be split into three separate policies: Malicious software, compromised sites and unwanted software. We will begin enforcing these policies in December, with full enforcement ramping up over approximately four weeks. Until these policy changes are brought into effect, we will continue to enforce the current malware policy. What is changing Malicious software: the scope of the malicious software policy is narrowed to prohibit the intentional distribution of malicious software or 'malware' that may harm or gain unauthor…
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  52. Four ways to prepare for the festive season

    The festive season 2023 is coming soon! Here are four things that you can do right now to prepare your business and help turn more shoppers into customers: 1. Showcase fast, free deliveries and easy returns Make sure that you feature delivery information and, if you can, adopt practices that could appeal to festive shoppers: free delivery, fast delivery, free and extended return policies. You can even showcase a 'same-day delivery' if that's a service that you offer. Google can add your delivery speed automatically if you're a retailer who delivers to the United States. Share your carrier info…
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  53. Stay on top of trends with the Insights page

    Consumer behaviour continues to change as people adjust to their new normal. We’ve seen a surge in searches for patio heaters, pyjamas and sleds in the past month – and queries like 'online gift' have grown by 80% year over year.1 To help you stay on top of these emerging trends and more, we're rolling out the Insights page as a beta over the next few months globally. Discover insights tailored to your business The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let's say that you're a pet shop looking to reach more customers. With the Insigh…
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  54. Get discovered by deal seekers with new features for listing your promotions (U.S. only)

    While deal seeking behaviour is not new, shoppers are more price-conscious this year. In fact, 58% of U.S. holiday shoppers will hold off on buying gift items until they’re on-sale.1 When looking for these competitively-priced products, 40% of global shoppers say that they turn to Google to find the best deal.2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. This holiday season, we’re doing more to help you get discovered by these deal seekers. We’re making it easier to up…
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  55. Easily respond to real-time holiday demand with Smart Shopping campaigns

    Last holiday season, U.S. shoppers used Google for shopping more than any other source.1 As more people are already shopping for the holidays, we’re offering ways to help you capture real-time holiday demand with Smart Shopping campaigns.2 These new features will help boost your visibility to new customers, showcase your brand and products in rich creatives and uncover meaningful insights from your performance. Get in front of new shoppers this holiday season 58% of U.S. holiday shoppers bought at least one brand last holiday season that they hadn't bought before3. In July, we introduced impro…
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  56. Merchant Center upgrades to get your products in front of more holiday shoppers

    With Shopping ads now available in more than 50 new markets, and 95 total markets, you can expand your global footprint more than ever. Reach more holiday shoppers around the world Start showing your products globally with multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. For example, if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland. You’ll just need to set up delivery and location…
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  57. Video assets page is now available

    The Video assets page empowers you to leverage your rich video assets to reach your marketing goals and shape your brand presence on Google. The Video assets page aggregates all of your videos in one centralised view, pulling them directly from their original sources without storing any copies. The Video assets page also provides a set of tools to review, manage and distribute your video assets. Its key features include: Automate video management: View existing videos aggregated for you from your website and social channels. You can also create new videos using Product Studio's AI-powered vide…
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  58. Country and country code expansion to regional availability and pricing (RAAP)

    As of September 2025, regional availability and pricing (RAAP) is generally available in 86 countries and 22 countries on the postcode level. About regional availability and pricing (RAAP): Regional availability and pricing lets you show product availability and variable pricing based on your business presence and the location of your customer base by providing regional overrides for the national availability and/or pricing. Learn more about regional availability and pricing. The following are the countries in which RAAP is available: Algeria, Angola, Argentina, Australia, Austria, Bahrain, Ba…
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