How Google protects your privacy & keeps you in control

Keeping you safe online means protecting your information and respecting your privacy. That’s why in every product we make, we focus on keeping your information secure, treating it responsibly, and keeping you in control. Our teams work every day to make Google products safe no matter what you’re doing—browsing the web, managing your inbox, or getting directions. As Google’s apps are updated with new features or bug fixes in Apple’s App Store, you’ll find our app page listings now include App Privacy Details. These labels include all categories of data that could be collected via every available feature and service in the app. Not all features are available to or used by every user. To learn more about Apple’s App Privacy Details program, please visit Apple’s blog.

You can always control your privacy settings from your Google Account. To learn more about our privacy tools and settings, you can visit our Safety Center.

How we keep you in control of your privacy

We use data to make our products & services helpful to you

The activity data saved in your Google Account provides helpful and personalized experiences in Google products, including faster searching and automatic recommendations. You can control what activity gets saved to your accountdownload your data, or delete your activity at any time.

Data also helps us ensure our services are working as intended, such as monitoring outages or troubleshooting issues that you report to us. And data helps us make improvements to our services—for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.

Google doesn’t sell your personal information

We do not sell your personal information to anyone. Advertising makes it possible for us to offer our products free of charge, and it helps the sites and apps that partner with us fund their content. Your personal information is not for sale. We keep your data private at every point in the process of showing you ads. Learn more about how ads work.

How to manage your privacy

Stay in control of personal info with easy-to-use settings

You can find key information, privacy, and security settings all in your Google Account. We’ve created tools like Dashboard and My Activity, which make it easy to view data saved in your Google Account. There are also powerful privacy settings like Activity Controls, which let you choose what activity data gets saved in your Google Account.

And, you can go to your Privacy Checkup to help you choose the privacy settings that are right for you.

Make your account more secure with personalized recommendations

Security Checkup makes it simple to check your Google Account security status and get personalized tips to strengthen your account protection.

You can also add an extra layer of protection to your account with 2-Step Verification, or Google’s strongest account security with the Advanced Protection Program.

Learn more about how to make your account more secure.

Control what data and activity can be used to personalize ads

As we announced on January 27, 2021, Google will no longer use the Identifier for Advertisers (IDFA) or other information in scope of Apple’s App Tracking Transparency policy on iOS for personalized advertisements and ad-related measurement in the near future.

When you use Google apps, you control what data and activity can be used to personalize ads, or you can turn off ads personalization altogether. In Ad Settings, we make it easy to control the data used to personalize ads to you. This includes information you’ve added to your Google Account, what we estimate about your interests based on your activity, and interactions with other advertisers that partner with us to show ads.

When you’re signed in to your Google Account, you can use your your Ad Settings to manage how your ads are personalized or turn off personalized ads altogether.

To learn more about Google Ads and data, visit our Safety Center.

Control your Search history

Depending on your settings, data like the terms you search for and the links you interact with can be stored in your Google Account. This data helps improve your experience. For example, your recent activity can help you pick up where you left off with Search. Google can also predict keywords as you type and provide quick access to recent searches even before you start typing.

Without ever leaving Search, you can review and delete Search history from your Google Account, get quick access to relevant privacy controls, and learn more about how Search works in Your Data in Search. You can set your Search history saved as part of your Web & App Activity to be automatically and continuously deleted after 3, 18, or 36 months.

Your activity might be stored in your browser, even if you delete it from My Activity. Learn how to delete browser activity.

Control your Location History

Location History is a Google Account-level setting that saves where you go with every mobile device where:

  • You're signed in to your Google Account,
  • You have turned on Location History, and
  • The device has Location Reporting turned on.

When you turn on Location History, you may see a number of benefits across Google products and services, including personalized maps, recommendations based on places you’ve visited, help finding your phone, real-time traffic updates about your commute, and more useful ads.

  • Location History is turned off by default for your Google Account and can only be turned on if you opt in.
  • You can pause Location History at any time in your Google Account's Activity controls.
  • You control what’s saved in your Location History. You can view the places where you’ve been in Google Maps Timeline, which you can edit or use to delete your Location History.

Learn more about how to delete your Location History. You can also choose to automatically delete Location History that’s older than 3 months, 18 months, or 36 months.

Control other location data in your apps

Phones can send location information to apps and websites if your device location setting is turned on, and your app and browser permissions allow it. You can control whether location is available to any app or website, including google.com, by managing your device location setting. In addition, some Google apps use IP addresses, which are roughly associated with your geography, to do things like show you better search results.

Learn more about how to manage your device location settings.

Important: You can’t prevent apps or websites that you visit, including Google, from getting the IP address of your device, because the Internet does not work without it. This means all apps and websites that you visit can usually infer some information about your location.

Delete your activity

Learn more about how to delete your activity manually or automatically, or follow the steps below.

Important: My Activity doesn’t store content or files like documents, emails, or photos. You can manage content or files directly in products like Drive, Gmail, or Photos.

Delete activity manually

  1. Go to myactivity.google.com.
  2. Scroll down to your activity.
  3. Select Delete .
  4. Below "Delete Activity," select a time range. To delete all activity, select All time.
  5. Choose which services to delete activity from.
  6. Select Next And then Delete.

Delete activity automatically

  1. Go to myactivity.google.com.
  2. Under “My Google Activity,” select an Activity control:
    • Web & App Activity
    • Location History
    • YouTube History
  3. Select Auto-delete.
  4. Select the button for how long you want to keep your activity And then Next And then Confirm to save your choice.

Some activity may expire sooner than the timeframe you choose.

Delete browser activity

Your activity might be stored in your browser, even if you delete it from My Activity.

Delete other activity

  1. Go to myactivity.google.com.
  2. At the top left, click Menu And then Other Google activity.
  3. From here you can:
  • Delete certain activity: Below the activity, select Delete.
  • Get to the right place to delete activity: Below the activity, select Visit.
 

Learn about your privacy in Google Meet

Understand the basics of privacy in Google Meet

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