Google uses a combination of machine
learning and human moderators to moderate reviews on Google Maps.
Google Have created
strict content policies to make sure reviews are based on
real-world experiences and to keep irrelevant and offensive comments off of
Google Business Profiles.
As soon as someone posts a review, google
send it to their moderation system to make sure the review doesn’t violate any
of their policies.
If google systems detect no policy
violations, then the review can post within a matter of seconds. Their systems
continue to analyze the contributed content and watch for questionable
patterns. These patterns can be anything from a group of people leaving reviews
on the same cluster of Business Profiles to a business or place receiving an
unusually high number of 1 or 5-star reviews over a short period of time. The
policy-violating content is either removed by their automated models or flagged
for further review by trained operators and analysts who conduct content
evaluations that might be difficult for algorithms to perform alone, because of
that it may takes time to re-publish the content
To learn more about Removed & rejected
content for policy violations, you can visit help center:
Prohibited & restricted content:
Tips for posting media to Maps:
Add, edit, or delete Google Maps reviews & ratings: