About the Black-owned business label

To help you find and support Black-owned businesses in the US, Google Maps and Search include an icon to indicate Black-owned businesses that opt to self-identify.

How it works

Similar to other attributes, we rely on business owners to self-identify as being Black-owned businesses. Business Profiles on Google will include a “Black-owned” icon after a business owner indicates that they’re a Black-owned business.

Important: Customers can't suggest this label for a business.

If you’re a business owner and want to self-identify as a Black-owned business, sign up for Google My Business and learn how to add the “Black-owned” attribute.

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