Name

Name the feature you’re adding or editing as it's known in the real world. The correct name ensures that the location your feature is easily searchable and is labeled appropriately on the map.

There are three types of information needed about the name of your feature: the language, the name itself, and the type of name.

Language

Choose the language of the name you’re adding. Capitalise the first letter of each word according to the customs of the language the name is added in.

Name

Type in the name of the place, road, building outline, or area.

A name should not include:

  • Personal names except for businesses named after individuals
  • Multiple descriptions or contact information
    • Exception: Only single descriptors are allowed
    • If you’re the business owner, you can add your business name along with a single descriptor as a “Preferred” name using Google Places.
      • Correct: Starbucks Downtown, Joe’s Pizza Delivery
      • Incorrect: #1 Seattle Plumbing, Joe’s Pizza Best Delivery, Joe’s Pizza Restaurant Dallas
  • Irrelevant keywords
  • Addresses or excessive descriptors
  • Marketing taglines, phone numbers, store codes, or URLs
  • Store numbers
  • Special characters (like i.e. #@%^$*) unless they're included in the official name
  • Generic names

Multiple names

If the place is known by more than one name, you may enter all of the names. Just click Add more names. Any additional names that you include are also searchable on Maps. To delete a name, click.

Multiple Road Names: If a road is known by more than one name, you may enter all of the names:

  • Use the Select Road Segments tool to add a name to a part of an existing road.
  • Use the Edit option to add a name to the entire road (concurrent with an existing road name).

Name Type

You can specify different types of names. Select the correct type to ensure that the most appropriate name is displayed on Maps.

  • Local: The name of the place entered in the common language for the region the feature is located in. Add Local to all names in that language.
  • Primary: The most commonly recognized name and best name for a feature. While adding more than one name to a feature, make sure to have one Primary name per language.
  • Official: The formal name or name officially recognized by the government.
  • Obscure: Informal nicknames that don’t appear on street signs and may not be well-known outside the local area.
    • Historical or "previously known as" names not in use shouldn’t be added.
    • Features with only one name shouldn’t be obscure.
  • Abbreviated: Well-known acronyms of a place or commonly recognized short names. Terms such as "Road", "Lane" or "Avenue" should not be abbreviated. Most roads do not have this type.

Note: If you want to add a descriptor to the business name, for example, mall name in the business name, you can do this by leaving the Name Type unflagged.

Road name types:

  • Numbered highway: or route numbers such as: "A1" or "US-55" and so on. Learn more on Numbered highways.
  • Bicycle route: Route number for bicycle paths (if any) such as "U.S. Bicycle Route 76".

Note: Frontage roads also known as access roads, service roads or parallel roads should not have the same type as a numbered highway.

Best Practices:

  • While adding names in different languages, do not translate names. Instead, use the transliterated version.
  • While adding names in different languages, establish the default language for entering data in the Settings menu.
  • If a business has changed its name completely, create a new listing with the correct name and delete the existing one.