Marketing and Publicity Guidelines

This article provides guidelines for how you can market and publicize your organization's participation in Google's Map Content Partner programs, including the Cities in 3D Program, Imagery Partner Program, and Transit Partner Program.

Marketing and Publicity:
  • Tell the world about your participation in Google's Map Content Partner programs. We encourage you to highlight our partnership in your organization's marketing communications and, according to the guidelines below, through a press release and by talking to the media.

  • Be clear about the nature of our partnership. Explain that you've entered into an agreement with Google to add your organization's map content to Google Maps and Google Earth. Explain how your organization and its employees, constituents or customers will benefit from your content appearing in Google services, including how users are able to find and use your content.

  • Do not disclose the terms of or overstate your partnership with Google. We really want you to publicize our partnership, but please do not disclose the terms of our content license agreement (unless you are explicitly permitted to do so under our content license agreement's "Publicity" and "Confidentiality" provisions, if any). Please do not state or imply that we have a relationship beyond your participation in Google's Map Content Partner programs.

  • Do not state or imply that you are an exclusive partner with Google. It must be clear in your communications that our partnership consists of you participating in Google's Map Content Partner programs. Do not suggest or imply that you have an exclusive or privileged arrangement with Google that differs from that of any other partner in a program.

  • Do not communicate publicly about launch plans. If we share launch plans with you, such as when your content will be published, do not share this information outside of your organization. As a rule, Google does not pre-announce new products or updates to products.
Press Releases and Media:
  • Press releases are OK. If you want to issue a release, we need to review and approve it. All press releases that reference Google must be submitted for review at least seven (7) business days before the announcement date. Unfortunately, we are unable to approve press releases with less than seven (7) business days notice. To get approval for your press release that references Google, send a copy to press@google.com. Please include information about when you intend to issue the release, how you will distribute it and who will receive it.

  • We cannot participate in joint releases. Because we receive a tremendous number of requests by partners to participate in joint press releases and are unable to accommodate each request, as a rule we don't participate in joint releases. Likewise, we are unable to participate in any joint media outreach. However, we're happy to provide a statement for your release. You may ask us to provide a custom statement or you can work from the following format. We will provide you the name of the Google representative to attribute:

    "We are pleased to welcome [your organization's name] into Google's [program name] and to work with [description of your organization] to make their [type of map content] available to Google Maps and Google Earth users. By adding this content to Google's services, [your organization's name] will be able to [description of how users will benefit]."

  • Wait for your content to be published. Do not issue a press release announcing your partnership with Google until your content is published on Google services.

  • Limit the frequency of press releases. Please do not seek approval of more than one press release every three months.

  • Do not include personal contact information for Google in your release. If you would like to include press contact information for Google, please use press@google.com.

  • Please do not speak on behalf of Google, its representatives or products. We hope you'll get media interest in this announcement, and you're welcome to conduct interviews and provide statements about your organization's specific involvement. However, please do not speak on behalf of Google or speculate about any Google initiatives -- we're happy to take any questions from the press that are about Google as a company, Google's strategy, or the ins and outs of a Google product. Simply direct inquiries to press@google.com.