theme [theme]

The theme [theme] attribute defines the theme of product that carries the image or style of a well known character or concept. Some examples of how to use theme include:

  • A sports jersey that has options for different crests such as “Rangers” and “Tigers”
  • A backpack that has options for different movie character themes such as "Frozen" or "Thomas and Friends"
  • A coffee mug that has different designs such as “art deco” and “bauhaus”

When to use

Required for all products in an item group that vary by theme. Recommended for all products for which theme is an important, distinguishing attribute.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters
Repeated field No

 

File format Example value
Text feeds Rangers
XML feeds <g:theme>Rangers</g:theme>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Key Actions page of your Manufacturer Center account.

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Examples

Themed apparel

Attribute Value
gender [gender] unisex
size [size] m
size system [size_system] US
size type [size_type] Regular
theme [theme] Google

 

Attribute Value
theme [theme] Google

Variants

If your product comes in a different versions for each gender, submit the gender for each variant.
Attribute Value
title [title] Men’s Golden State Android Smartwatch - Gold
gender [gender] male
material [material] gold
id [id] 9856-m-gsw
item group id [item_group_id] 12345
theme [theme] Golden State

 

Attribute Value
title [title] Women’s Golden State Android Smartwatch - Gold
gender [gender] female
material [material] gold
id [id] 9856-w-gsw
item group id [item_group_id] 12345
theme [theme] Golden State
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