Beginner's guide

Submit your feed in Manufacturer Center

After you create a feed, you can submit it in Manufacturer Center.


  1. Go to Manufacturer Center.
  2. Click Products in the navigation menu, then click Feeds.
  3. Click the plus icon under “Primary feeds.” Provide information about your data including country of sale and language.
  4. Choose a name for your feed and provide an input method for data upload:
    • Scheduled fetch: Google will download the file from your site.
    • Google Sheets: Register and upload a Google spreadsheet with your product data.
    • Upload: You will upload the file to Manufacturer Center via Manual upload, FTP, Google Cloud Storage, or SFTP.
    • Manufacturer Center API: Use the API to programmatically submit a feed to Manufacturer Center.

To add or remove products, you need to resubmit a primary feed. You can later provide additional or supplemental data to update the feed. You can also work with a third-party data partner to manage and distribute product information on your behalf.

Alternatively, you can manually enter or edit individual product information directly in Google Manufacturer Center if you have a small number of products. Learn more about managing your product information

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