Beginner's guide

Submit your feed

Once you create a feed, you need to submit it to Manufacturer Center.

Instructions

  1. Prepare your data file in either TSV or XML format. Learn more about supported file format guidelines
  2. Click Products in the navigation menu, then click Feeds.
  3. Click the plus icon under “Primary feeds.” Provide information about your data including country of sale and language.
  4. Choose a name for your feed and provide an input method for data upload:
    • Scheduled fetch: Google will download the file from your site.
    • Upload: You will upload the file to Manufacturer Center via Manual upload, FTP, Google Cloud Storage, or SFTP.
    • Manufacturer Center API: Use the API to programmatically submit a feed to Manufacturer Center.

To add or remove products, you need to resubmit a primary feed. You can later provide additional or supplemental data to update the feed. You can also work with a third-party data partner to manage and distribute product information on your behalf.

Alternatively, you can manually enter or edit individual product information directly in Google Manufacturer Center if you have a small number of products. Learn more about managing your product information

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