Manufacturer Center policy requirements

Manufacturer Center allows you to provide more accurate information about your products for use in Shopping ads and listings, and across other Google services. After you've set up an account, you can submit data files, as well as enrich and curate your product data. Bear in mind that the use of data uploaded to Manufacturer Center can be restricted depending on the program it is used for.

There are several program requirements for using Manufacturer Center.

  • Only manufacturers may set up a Manufacturer Center account. We define manufacturers as brand manufacturers, brand owners or retailers of own-brand products who both manufacture products and own the licensing rights.
  • Manufacturer Center is not available to retailers who sell products exclusively from other manufacturers
  • The account requestor has to be verified as an employee of the parent company

If you are a retailer not selling your own brands and would like to list items for sale in Shopping ads, you may do so using the Merchant Center. Note that separate policy requirements apply to use of the Merchant Center.

Additionally, data uploaded to the Manufacturer Center may not include certain content:


Capitalising on sensitive events, or threatened or extinct species

  Products that may be deemed as capitalising on or lacking reasonable sensitivity towards a natural disaster, conflict, death or other tragic event

  • Examples: Appearing to profit from a tragic event with no discernible benefit to the victims

 Products that may be interpreted as trading in or derived from threatened or extinct species

  • Examples: Sale of shark fins or shark cartilage supplements, elephant ivory, tiger skins, rhino horn, dolphin oil and elkhorn coral, or products containing these ingredients 

Child sexual abuse imagery

  Content promoting the sexual exploitation of minors

Counterfeit products

  Products that mimic the brand features of another product in an attempt to pass themselves off as the genuine product of the brand owner

 Products described as knock-off, replica, imitation, clone, faux, fake, mirror image or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

  • Examples: non-authentic products that have brand name labels or logos

Inappropriate content

We value diversity and respect for others, and we strive to avoid offending users, so we don't allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination or violence.

  Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or other characteristic that is associated with systemic discrimination or marginalisation.

  • Examples: Content promoting hate groups or hate group paraphernalia; content that encourages others to believe that a person or group is inhuman, inferior or worthy of being hated.

 Content that harasses, intimidates or bullies an individual or group of individuals

  • Examples: Content that singles out someone for abuse or harassment

 Content that threatens or advocates for harm to oneself or others

  • Examples: Content advocating suicide, anorexia or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying or condoning violence against others

 Content that seeks to exploit or humiliate others

  • Examples: Extortion, blackmail

Local legal requirements

  Content uploaded to the Manufacturer Center has to adhere to local legal requirements 

Misleading or unrealistic promotions

   Falsely implying affiliation with, or endorsement by, another individual, organisation, product or service

 Making false statements about the promoted products

 Using false claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome that a user can expect

  • Examples: 'Miracle cures' for medical ailments, extreme weight loss products, body altering capacities of weight or muscle gain products, permanent or excessive claims around fertility, misleading implementation of government or other agency names' endorsement or mention of products.

Sexually explicit content

   Text, image, audio or video of graphic sexual acts intended to arouse

  • Examples: Hardcore pornography; sex acts such as genital, anal and oral sex; masturbation; cartoon porn or hentai

 Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real

  • Examples: Rape, incest, bestiality, necrophilia, lolita or teen-themed pornography

Shocking content

  Promotions containing violent language, gruesome imagery or graphic images or accounts of physical trauma

  • Examples: Crime scene or accident photos, execution photos

 Promotions containing gratuitous portrayals of or sale of bodily fluids, human waste or human tissue

  • Examples: Blood, guts, gore, sexual fluids, human eggs or sperm
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