Your Gmail where you need it
These days, you probably get a lot of email -- messages from friends and family, shipping confirmations, travel updates, calendar invitations, and so much more. And unless you have a personal assistant with you 24/7, it can be a challenge to stay on top of everything.
Tools like Google Now and Gmail's quick action buttons make it easier for you to keep organized by showing your Gmail information where and when you need it. For example, when you receive a flight confirmation email, you may see a “check-in” button appear in your inbox or live flight status information at the top of the message. And when it's time to leave for the airport, Google Now can remind you on your phone and even show you a map of the best route to get there (unfortunately it's still up to you to remember your passport!).
You can learn more about how this works in Google Now and other Google apps in the FAQ below.
Where can I take advantage of these features?
Gmail works seamlessly with a number of Google products, including Google Now, Google Wallet, and Google Travel. To make sure you are also taking advantage of these features on mobile, simply install compatible Google apps on your Android or iOS device.
Do I need to do something to make all this work?
As mentioned, for some of these features, you may need to install your favorite compatible Google apps (for example, the Google Now app for Android or iOS) to start seeing the Gmail information you need right when you need it.
Do Google employees look at my individual emails to offer these features?
No. This feature relies on an automatic algorithm. Bulk senders -- such as airlines, package delivery services, and online retailers -- can also include special formatting called “markup” in their emails to help surface important information like your flight number and package shipping information. To make sure that the feature is meeting our quality standards, Google may review email templates that have been automatically generated from aggregated bulk messages. These templates include no personal information and are simply a way of checking that our system is accurately reflecting the formatting of these bulk messages.