Looker Studio Pro subscription overview

A Looker Studio Pro subscription gives users in your organization all the features of the no-cost version of Looker Studio, plus the enhanced enterprise capabilities of Looker Studio Pro.

For Looker Studio Pro pricing, visit our Marketing page.

Looker Studio Pro subscription concepts

Subscribing to Looker Studio Pro involves the following concepts or elements:

• Subscription type
• Licenses
• Users
• Projects
• Billing accounts
• Content

Subscription type

Looker Studio Pro is available as a self-service upgrade for Google Workspace or Cloud Identity organizations. A self-service Looker Studio Pro subscription supports individual users, as well as teams and departments in your organization. A single organization can have multiple Pro subscriptions, if required.

Note: Looker Studio Pro was originally launched as a "whole organization, monthly active user (MAU)" subscription type. In the MAU subscription type, everyone in the organization can use Looker Studio Pro. Billing is based on the number of monthly active users of Looker Studio Pro. MAU subscriptions are only available for large organizations, and require working with a Google Cloud sales specialist to set up.

The information on this Help Center is primarily intended to support self-service departmental Looker Studio Pro subscriptions, not MAU subscriptions.

Licenses

A self-service Looker Studio Pro subscription is based on individual user licenses. You can buy as many Pro licenses as you need and assign them to individual users or to teams of users in your organization. You'll be billed monthly for the number of Pro licenses in the subscription, regardless of whether or not those licenses are used.

Complimentary licenses for Looker users

As part of a Looker Studio Pro subscription, a number of Looker Studio Pro licenses are available at no cost to users of a Looker instance. For more information see Complimentary Looker Studio Pro licenses offer details.

Users

Each Looker Studio Pro user in the subscription requires one Pro license. You assign licenses by adding specific users and/or Google Groups to the subscription.

Projects

Every Looker Studio Pro subscription is associated with one (and only one) Google Cloud project. When setting up a Looker Studio Pro subscription, you can select an existing Google Cloud project, or you can create a new one. To create multiple subscriptions, for example, to support different business units, you'll select or create different projects for each subscription.

Subscription process overview

Subscribing to Looker Studio Pro involves the following steps:

Select a Google Cloud project to use with Looker Studio Pro

Looker Studio Pro content lives in a Google Cloud project that is owned and managed by your organization. We recommend that you select or create a new project that is dedicated to Looker Studio Pro. This makes it easier to restrict access to the project and helps prevent accidental deletion of your Looker Studio Pro content.

Add people to your Looker Studio Pro subscription

You can assign Looker Studio Pro licenses to specific users and to Google Groups. Using Google Groups is a convenient way to provide Looker Studio Pro to teams and departments in your organization.

Buy additional Looker Studio Pro licenses

If your organization is growing, you can buy additional licenses and assign them to new users as needed. You can do this when you first subscribe to Looker Studio Pro, and you can buy more licenses later.

Related resources

• About Looker Studio Pro
• Edit a Looker Studio Pro subscription
• Organize and manage Looker Studio Pro content
• Cancel a Looker Studio Pro subscription