Geo dimension reference

Geographic fields help you visualize your data in maps. The type of geographic dimension selected for a chart determines how your data will be plotted on the map. For example, to plot your data by city, select a dimension containing city names or valid city codes. To see your data plotted by country, select a dimension containing country names or codes. The actual values used to encode the geographic information must conform to the relevant standard used for that dimension, if any. Some geographic types are only supported in Google Maps and are not available in Geo charts.

This article defines the geo dimension types supported by Looker Studio, along with notes for how to use these in Geo charts and Google Maps.

In this article:

• Continent
• Subcontinent
• Country
• Country subdivision (1st level)
• Country subdivision (2nd level)
• Designated market area
• City
• Postal Code
• Address
• Latitude Longitude

Continent

Available in: Geo charts, Google Maps Encoding: 3-digit continent hierarchy code (e.g., 001) or specify continent name (e.g., "Africa") Usage notes Setting a field to type Geo > Continent in non-Google Analytics data source types will cause Geo charts using that field to display the error message, "Specified data cannot be rendered." Geo chart zoom areas supported World

Subcontinent

Available in: Geo charts, Google Maps Encoding: 3-digit continent hierarchy code (e.g., "011" for Western Africa) or specify continent name (e.g., "Western Africa") Usage notes Subcontinent is only available in Google Analytics data sources for Geo charts. Setting a field to type Geo > Subcontinent in other data source types will cause Geo charts using that field to display the error message, "Specified data cannot be rendered." Geo chart zoom areas supported World

Country

Available in: Geo charts, Google Maps Encoding: ISO 3166-1 alpha-2 code (e.g., "AU" for Australia), ISO-3166-1 alpha-3 code (e.g., "AUS" for Australia), 3-digit country code (e.g., "036" for Australia), or specify country by name (e.g., "France") Usage notes Geo chart zoom areas supported World, Continent, Subcontinent

Country subdivision (1st level)

Available in: Geo charts, Google Maps Encoding: ISO-3166-2 code (e.g., "US-AL" for Alabama, "BR-RJ" for Rio de Janeiro), US state FIPS code (e.g., "01" for Alabama), UK NUTS 1 code (e.g., "UKF" for East Midlands), or specify country subdivision name (e.g., "Alabama") Usage notes Country subdivision (1st level) corresponds, for example, to US states, Canadian provinces, French regions, Spanish autonomous communities, and Japanese prefectures. Geo charts do not support FIPS or NUTS codes. Geo chart zoom areas supported Country Country subdivision (1st level) is not available for the following countries: Country subdivision (1st level) excluded countries AC AI AQ AS AW AX BL BM BV CC CK CP CW CX DG EA EH FK FO GF GG GI GP GS GU HK HM IC IM IO JE KE KY MC MF MO MP MQ MS MT NC NF NU PF PM PN PR PS RE SG SJ SX TA TC TF TK TW UM VA VG VI WF WS XK YT

Country subdivision (2nd level)

Available in: Google Maps Encoding: ISO-3166-2 code (e.g., "FR-75" for Paris), US county FIPS code (e.g., "01049" for De Kalb County), or specify country subdivision name (e.g., De Kalb County) Usage notes Country subdivision (2nd level) corresponds, for example, to US counties, French departments, and Italian and Spanish provinces. Country subdivision (2nd level) is not available for the following countries: Country subdivision (2nd level) excluded countries AC AI AQ AS AW AX BL BM BV CC CK CP CW CX DG EA EH FK FO GF GG GI GP GS GU HK HM IC IM IO JE KE KY MC MF MO MP MQ MS MT NC NF NU PF PM PN PR PS RE SG SJ SX TA TC TF TK TW UM VA VG VI WF WS XK YT

Designated market area

Available in: Geo charts, Google Maps Encoding: Geographical targeting criteria ID (e.g., 200807), DMA name (e.g., San Francisco-Oakland-San Jose CA) Usage notes Designated market area is only available in Google Analytics data sources for Geo charts. Setting a field to type Geo > Designated market area in other data source types will cause Geo charts using that field to display the error message, "Specified data cannot be rendered." Designated market areas are used to plot media markets. These geo field types are only available for the United States. Geo chart zoom areas supported Country, Region

City

Available in: Geo charts, Google Maps Encoding: Geographical targeting criteria ID (e.g., 1006886), or specify the city by name (e.g., "Paris"). Usage notes Geo charts plot the City field types with map markers, rather than shaded regions, with larger markers representing greater metric values than smaller markers as shown in the image below. Geo chart zoom areas supported World, Continent, Subcontinent, Country, Region Because city names are not unique, you should use the Geo charts zoom area to narrow down the map area and avoid duplication.

Postal Code

Available in: Google Maps Encoding: n/a Usage notes For bubble maps, Postal Code can be a U.S. ZIP code (for example, 94043) or an international postal code (example: L4L 9H8). For filled area maps Postal Code can be a U.S. ZIP code.

Address

Available in: Google Maps (bubble map only) Encoding: n/a Usage notes For accuracy, addresses should be complete, for example: 1600 Amphitheatre Pkwy, Mountain View, CA 94043. For a partial address ("1600 Amphitheatre Pkwy"), Google Maps might not be able to resolve the city, region, or country.

Latitude Longitude

Available in: Geo charts, Google Maps (bubble map only) Encoding: Comma separated latitude and longitude decimal values (e.g., "51.5074,-0.1278" specifies to London, England) Usage notes Geo chart zoom areas supported World, Continent, Subcontinent, Country, Region