Data Studio is now Looker Studio. Looker Studio is still free, with the same features you already know. Looker Studio Pro offers improved asset management for enterprises, new team collaboration capabilities, and access to technical support. Learn more.

Connector

The mechanism by which Looker Studio accesses a specific data platform, system, or product.

In Looker Studio, connecting to your data involves the following components:

  • Connectors connect Looker Studio to your underlying data. Connecting to your data creates a data source in Looker Studio.
  • Data sources represent a particular instance of a connector: for example, a connection to a specific BigQuery table or query, a Google Analytics property, or a Google Sheet. Data sources let you configure the fields and options provided by the connector used to create that connection instance. In addition, the data source gives you a secure way to share information and insights with report viewers who may not be able to directly access the underlying data.
Connect to your data
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