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Local Services Ads photos guidelines

All photos must comply with the general Google Ads policies and Local Services Ads policies.

If you have any questions regarding Local Services Ads Photos, please contact us.

Note: If you are advertising through a partner affiliate, the above information does not apply to you. Learn more about partner affiliate providers

Business photos

Local Services Ads supports uploading business photos that meet the following guidelines:

Accepted types 640px Resolution for business photos for local services Maximum files size for Local services is 10MB
File types:
JPEG, PNG, TIFF, BMP, ICO, and WEBP

Resolution:
640 x 640
or greater

Maximum size:
10 MB
Copyright owner for Local services Business content owner for Local services Aspect ratio 16:9 for business photos used in local services
Owner:
you must own the copyright for all images
Content:
image content must be related to your business
Aspect ratio:
The cover photo needs a 16:9 aspect ratio and 1440 x 810 minimum size. You can change the aspect ratio of your photo using the image cropping and sizing tool on most phones or computers.

 

Types of photos that will not be accepted

Photo contains inappropriate content Photo contains references of trademarked terms Example of photo containing text overlays

Contains inappropriate content

(e.g., pornographic content, violence, hate speech, profanity, etc.)

References trademarked terms

Contains text or text overlays

Example of photo featuring watermark of another business Example of a photo including personal information Example of a photo is low quality

Features watermark of another business

Includes personal information

(e.g. phone numbers, email address, office or home address)

Is low quality

(e.g. out-of-focus, blurry, bad lighting, unrecognizable, screenshot)

Example of photos having frames Example of a photo having transparent background Example of a photo showing clients

Has frames, borders, or collages

Has transparent backgrounds For legal verticals

Includes clients or customers

Headshots

Select verticals on Local Services including law, real estate, and finance have a main business headshot for their ad. They also optionally have headshots for individual professionals (e.g. lawyers, real estate agents, finance professionals) who show on the profile page.

Uploading guidelines for headshots

Local Services supports uploading headshots that meet the following guidelines:

Accepted types 500px resolution for business photos for local services Maximum files size for Local services is 10MB
File types:
JPEG, PNG

Resolution:
500 x 500
or greater

Maximum size:
10 MB
Copyright owner for Local services Headshot content owner for Local services Aspect ratio 16:9 for business photos used in local services
Owner:
You must own the copyright for all images
Content:
Image content must be someone who works at your business
Aspect ratio:
The photo needs to have a square aspect ratio. You can upload a photo that includes your head and Local Services will enable you to crop your image.
 

Examples of good and bad headshot photos

Torso guidelines for headshots in Local services Centering your headshots in Local services
Shows the torso or below; should only show the head and shoulders Face is not centered 
Look at camera in your headshots in Local services Use only one headshot in Local services
Individual is not looking at the camera Includes more than one person
Headshot are not a person in Local services Headshot are too low quality for use in Local services
Is not a person (e.g. logo, buildings, objects) Is low quality
Headshots can Headshots can
Contains text or text overlays Has a non-neutral background
Headshots can
Is black & white or has excessive color filters applied

 

 

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