Reviews and Ratings on Local Services Ads

Note: Currently, this policy doesn’t apply to partner affiliate networks participating in the Local Services Ads Partners Program in North America.

Why reviews matter

Star ratings and number of reviews affect how your business is ranked within Local Services Ads. Providers with higher star ratings and more reviews stand out and typically book more jobs.

How can I get reviews

Customers are more likely to leave a review if the request comes from you directly. If you're advertising directly with Google, rather than through our partner affiliate network, you can encourage customers to leave reviews by sharing a URL specific to your business. Learn about how to get reviews.

You have quick access to the review link under “Business Verifications” then “Google Business Profile “ tab . This link can be shared with customers to leave a review for your business. 

Where to access reviews

Your customer reviews are managed through Google Business Profile Manager, not your Local Service Ads account.

Customer reviews may appear and used across Google services (for example, Maps, Search, YouTube) and on third-party sites and apps that use Google services.

Review policies

Customer reviews are governed by Maps user contributed content policies. Learn more about Prohibited & restricted content.

Content that violates these policies will be removed. If you see a review that’s inaccurate or inappropriate, you can report it.