Why reviews matter
Star ratings and number of reviews affect how your business is ranked within Local Services Ads. Providers with higher star ratings and more reviews stand out and typically book more jobs.
How can I get reviews?
Customers are more likely to leave a review if the request comes from you directly. If you're advertising directly with Google, rather than through our partner affiliate network, you can encourage customers to leave reviews by doing any of the following:
Link existing reviews from your Business Profile (if available)
Use your Google link to ask for a review
Mark leads as booked and ask for a review (US & Canada only)
Ask for Reviews in the “Reviews” tab (US & Canada only)
Use the “Add a Review” feature
Where to access reviews
Your reviews will appear in your business profile. You can also find completed reviews in the “Reviews” section in the Local Services app or lead inbox on desktop.
Types of reviews
Note: Google verified reviews are currently only available in the U.S. and Canada.
Reviews for providers found and hired through Local Services Ads include a "Google verified" label. This means that the customer who wrote the review found the service provider through Google. There are times when a review for a job booked through Google can't be verified. If you notice a review that should be verified, contact us.
Reviews from other sources
Local Services Ads providers can also have reviews for other jobs that aren't booked through Local Services Ads. This could include reviews left on Business Profile or partner affiliate websites. These reviews don’t have a “Google verified” label.
Note: Linked Business Profile reviews are included in ad ranking and review count, but you may not see the content of a review due to consumers’ shared endorsements settings.
Google gives reviewers the option to protect their identity and post a review without their name or profile photo. Anonymous reviews contain the date the service was performed (week or month), the type of service provided, and the city where the service was performed, if available.
Reviews aren't deleted when you leave the program
Reviews collected through Local Services Ads including Google verified reviews won’t be deleted when a provider leaves the Local Services Ads program.
Local Services Ads reviews may be combined with other reviews across Google.
Review requirements vary by business category and country, but a business may need up to 5 reviews to go live on Google Search. Review the requirements by category to learn about the review requirements for your business.