See reports on Local Services Ads

The Local Services Ads app shows you reports that help you understand how your ad is performing.


  • Understand how many leads you're getting from your ad
  • Track your ad’s success by measuring whether your leads are converting to bookings

About Local Services ad reports

You can specify the period for your report. The Local Services ad reports show you:

  • The number of charged leads that you received in the period from potential customers who saw your ad on Google search results pages.
  • The total amount you were charged during this period
  • A list of all leads you received, which you can filter
  • U.S. & Canada only:
    • The amount of disputed lead credits you received during this period
    • The number of bookings and your booking rate (percent of leads marked as booked out of charged leads received during the period)
Note: Data is only available for Oct. 1, 2017 and beyond

How to view your Local Services ad reports

You can view your Local Services ad reports in the app on Android and iOS devices, or in your lead inbox on desktop. If you manage multiple businesses, you can also use the Local Services API.

  1. Open the Local Services Ads inbox.
  2. Tap the Menu button menu at the top.
  3. Tap Reports.

Local Services API

Local Services API allows MCC managers to access reporting data for all their managed accounts in a scalable, programmatic way. It covers data about leads, account performance and costs. It is best suited for large companies managing multiple Local Services Ads accounts. Learn more about how to set up API

How to mark leads as booked

Note: This feature is currently only available in the U.S. and Canada.

Marking leads as booked lets you track your booking rate on the Reports page. While marking a lead as booked, you can also add additional details to track your leads by job type and customer name. If you add these details you can use the filters on the Reports page to find these leads later.

  1. Open the Local Services Ads inbox.
  2. Choose a lead from the inbox.
  3. On web: Tap Mark Booked in the upper right corner. On mobile: Tap Book in the lower right corner.
  4. Select the date if the job is in the future, or indicate if it’s already completed.
  5. Tap Add details for tracking to add more details about the lead, including job type and customer name. These details are only visible to you.
  6. Press Save.
Note: If you advertise through a partner affiliate, the above information doesn't apply to you. Learn more about Partner affiliate providers.

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