Manage leads and jobs

When potential customers see your Local Services ad on Google, they may contact you either by calling the Google forwarding number displayed on your ad, or by sending you a message request (U.S. and Canada only).

You can always sign in to the Local Services Ads app or your lead inbox on desktop to see a record of your leads, contact potential customers and review booked appointments. Using the mobile app or your lead inbox, you can:

  • Receive emails and app notifications about new leads from potential customers
  • Review phone calls generated by your ad (U.S. and Canada only)
  • Respond to leads (U.S. and Canada only)
  • Review booked jobs in the app (U.S. only)
  • Listen to phone lead recordings (U.S. and Canada only)

Receiving and responding to leads

You can receive leads either as inbound calls or messages from potential customers. In both cases, you'll be notified about new leads through a mobile app notification on your phone (if you have the app installed). Touch the notification to see more details about the lead in the app. The email address that was used to create the account will receive an email with a clickable link to see lead details in your lead inbox on desktop.

In addition to receiving emails and notifications, you can sign in to your Local Services Ads account and see new leads in the app and web inbox at any time by going to the Leads section within your account.

Note: All phone calls, emails and text-based communications delivered through Google may be monitored or recorded to improve quality and support policies and research, subject to Google’s privacy policy.

Phone calls

The number displayed on your ad is a Google forwarding number. When potential customers call this number, the call will be forwarded to your actual business number. The number displayed is a dynamic number, meaning that it will change often as different people search on Google and click and interact with your ad. There is no way to choose your tracking number.

When you get a call from your ad, you’ll hear the message: 'Call from Google'. That way, you’ll know which customers your ad is bringing in. Note: You may not hear the 'Call from Google' message if you have any type of call forwarding or VoIP set up on the business phone number on your Local Services account.

Note that in the U.S. and Canada, all inbound calls from customers via the Google forwarding number are recorded by Google to improve quality and support policies and research (and customers are notified of this by a pre-recorded message immediately before you hear the “Call from Google” notification). Learn more About Local Services Ads data

Message leads

Note: Messages are currently only available in the U.S. and Canada, and are 50% of the cost of a phone lead. When a customer sends a message, their name, postal code, job details and phone number are shared with providers. Google will route your back-and-forth communications with providers through an anonymised alias.

When a consumer submits a new message lead, you'll be notified through a mobile app notification on your phone and receive an email. You can respond to the new lead in one of three ways:

  • Reply to the customer by entering your message in the conversation box and tapping Send. This will deliver your message as an email or text message to the customer.
  • Call the customer by tapping the phone icon in the app, or calling the number listed on the lead page.
  • Decline the request by tapping the Decline button. If you decline the request, it will be removed and the customer will be notified. You can send a response with more information about why the request was declined. Once declined, requests can be recovered if something changes.

You can change whether to allow consumers to contact you by message lead from the lead inbox on desktop:

  1. Sign in to your Local Services Ads lead inbox.
  2. Tap the menu Nav icon in the top left.
  3. Select Profile & budget from the menu.
  4. Tap the message leads toggle to turn the feature on or off.

It may take a few hours before your changes go live on Google Search.

Once you respond to a new lead, it becomes 'active'. You can see all active leads in the 'active' section of the inbox. You'll also receive email and app notifications if there are new customer messages or calls on active leads.

When you send a message, Google doesn’t share your email address with consumers. Instead, Google routes your back-and-forth message communications with providers through an anonymised alias.

Booking leads

Note: This feature is currently only available in the U.S.

If you’re backed by the Google Guarantee, you can opt in to the booking feature enabled by our booking partners: Housecall Pro, Jobber, Scorpion, ServiceTitan, or Workiz.

The booking feature allows customers to:

  • Schedule a booking directly through your profile, giving your customers another way to contact you if you can’t pick up the phone.
  • See your availability and pricing upfront, which helps your customers make informed decisions before contacting you.

You’ll need to sign up with one of our booking partners below to opt into the booking feature.

Sign up with Housecall Pro
Sign up with Jobber
Sign up with Scorpion
Sign up with ServiceTitan
Sign up with Workiz

Once you've opted in, you’ll manage certain details directly from your booking partner account, including:

  • Viewing your booking leads
  • Making changes to time-slots

For any changes to booked jobs, you’ll need to call or email customers directly to discuss the details of the job.

You’ll still be able to see reports and dispute charges from your Local Services Ads profile.

Pausing and turning off your ad

If you're on holiday, or if you're too busy to receive incoming requests, you can always pause your ad:

  1. Sign in to your Local Services Ads lead inbox.
  2. Tap the menu in the top left.
  3. Select Profile & budget from the menu.
  4. Switch your ad’s status on or off using the toggle button Toggle button off.

You can also schedule your ad to run only when it is convenient for you. If your ad is paused or it is outside your schedule hours, a free version of your listing may be displayed.

Managing response time

New leads stay 'new' for only 15 days. After that, they're considered 'unanswered' and are moved to the inactive inbox. You may still respond to an inactive lead. However, it's highly recommended that you respond to leads as soon as they come in. Having a consistently fast response time could improve your ad’s ranking on search and increases your ability to receive leads. If you regularly fail to respond to messages or have repeated delays in your responses, the option for customers to send message requests to your business may be removed.

When you do respond to a new lead, the lead becomes 'active' and will move to the active inbox. The active inbox contains all leads where you’ve had a recent interaction with the customer, either a call or a message in the past 15 days. Leads without any recent interactions are considered 'inactive' and are moved to the inactive inbox. This ensures that your inbox isn't cluttered with old leads.

You can still respond to inactive leads at any time but they'll remain in the inactive inbox.

Note: If you are advertising through a partner affiliate, the above information does not apply to you. Learn more
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