Uploading licence or insurance documents

Your business must pass Google’s screening and verification process to serve Local Services Ads. Depending on the business category and country, this process may include verification of licences or insurance.

This article explains how to upload licence or insurance documents for verification to serve Local Services Ads.

Before you begin

Ensure you understand the screening and verification process for Local Services Ads, including the guidelines for licence and insurance checks.

Instructions

How to upload licence documents

  1. In your Local Services Ads account, tap the menu in the top left.
  2. Select Business Verification from the menu.
  3. Find the licence that you want to upload, then click Add details.
  4. In the 'Business Licence' dialogue box, select the type of licence to upload from the dropdown menu.
  5. Enter your business name, licence number and licence expiry date. If an image of the document is required, select 'Attach file' and enter the expiry date.
  6. Click Save

How to upload insurance documents

  1. In your Local Services Ads account, tap the menu in the top left.
  2. Select Business Verification from the menu.
  3. Next to 'Proof of Insurance', click Submit document.
  4. In the 'Proof of Insurance' dialogue box, click Attach file to upload your insurance document.
    • Note: For healthcare providers, you’ll upload your documents for general liability insurance and professional liability (medical malpractice) insurance separately. You’ll upload your general liability insurance documents for the business on the landing page of the verification portal, while professional liability insurance documents will be uploaded along with each provider’s details, such as licence and education.
  5. Click Save.

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